Comments on: How to Look at Hulu’s November Numbers http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/ NewTeeVee Sun, 22 Nov 2009 11:02:02 +0000 http://wordpress.com/ hourly 1 By: Hulu Not Happy With Nielsen Numbers http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/#comment-261091 Hulu Not Happy With Nielsen Numbers Fri, 15 May 2009 14:50:31 +0000 http://newteevee.com/?p=14068#comment-261091 <p>[...] Third-party ratings are always kind of screwy and need to be taken with a growing (or is it shrinking?) grain of salt. Sometimes even comScore’s own VideoMetrix and MediaMetrix data can cause confusion. [...]</p> [...] Third-party ratings are always kind of screwy and need to be taken with a growing (or is it shrinking?) grain of salt. Sometimes even comScore’s own VideoMetrix and MediaMetrix data can cause confusion. [...]

]]> By: Hulu Yanks Sunny, Viewers Don’t Find it Funny | Viral Video Maker http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/#comment-252605 Hulu Yanks Sunny, Viewers Don’t Find it Funny | Viral Video Maker Thu, 15 Jan 2009 16:42:12 +0000 http://newteevee.com/?p=14068#comment-252605 <p>[...] Hulu is currently the belle of the online video ball, which means content owners want in, allowing Hulu to leverage that popularity to command better [...]</p> [...] Hulu is currently the belle of the online video ball, which means content owners want in, allowing Hulu to leverage that popularity to command better [...]

]]> By: Hulu Yanks Sunny, Viewers Don’t Find it Funny « NewTeeVee http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/#comment-252476 Hulu Yanks Sunny, Viewers Don’t Find it Funny « NewTeeVee Tue, 13 Jan 2009 15:52:17 +0000 http://newteevee.com/?p=14068#comment-252476 <p>[...] Hulu is currently the belle of the online video ball, which means content owners want in, allowing Hulu to leverage that popularity to command better [...]</p> [...] Hulu is currently the belle of the online video ball, which means content owners want in, allowing Hulu to leverage that popularity to command better [...]

]]> By: Power of the Embed « Epigonic http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/#comment-252000 Power of the Embed « Epigonic Wed, 07 Jan 2009 18:09:17 +0000 http://newteevee.com/?p=14068#comment-252000 <p>[...] a comment » There has been a bit a chatter on NewTeeVee (here), AllthingsD (here and then here), and Venture Beat (here) about online video viewing statistics in [...]</p> [...] a comment » There has been a bit a chatter on NewTeeVee (here), AllthingsD (here and then here), and Venture Beat (here) about online video viewing statistics in [...]

]]> By: Hulu and YouTube Dominate October Internet Video Stats « http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/#comment-251006 Hulu and YouTube Dominate October Internet Video Stats « Sun, 14 Dec 2008 22:39:20 +0000 http://newteevee.com/?p=14068#comment-251006 <p>[...] as NewTeeVee points out, comScore actually has two different measurements, Media Metrix and Video Metrix.  The numbers [...]</p> [...] as NewTeeVee points out, comScore actually has two different measurements, Media Metrix and Video Metrix.  The numbers [...]

]]> By: Chris Albrecht http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/#comment-250977 Chris Albrecht Sat, 13 Dec 2008 21:57:12 +0000 http://newteevee.com/?p=14068#comment-250977 <p>Hi David,</p> <p>You are correct. I wasn't meaning the math as a straightforward equation. It was more to illustrate the gulf between the two.</p> <p>And my use of "home page" was too specific in retrospect, so I adjusted the wording in this post to read "Hulu itsef."</p> <p>Thanks for reading.</p> Hi David,

You are correct. I wasn’t meaning the math as a straightforward equation. It was more to illustrate the gulf between the two.

And my use of “home page” was too specific in retrospect, so I adjusted the wording in this post to read “Hulu itsef.”

Thanks for reading.

]]> By: David http://newteevee.com/2008/12/12/how-to-look-at-hulus-november-numbers/#comment-250948 David Sat, 13 Dec 2008 06:48:00 +0000 http://newteevee.com/?p=14068#comment-250948 <p>Chris, this math isn't right- these are different metrics (visitors vs. viewers) and cannot be subtracted from one another.</p> <p>Visitor=a person who went to Hulu.com 1 or more times in October and may or may not have watched a video</p> <p>Viewer=a person who watched 1 or more Hulu videos anywhere on the web in October but did not necessarily visit Hulu.com</p> <p>You're assuming that all visitors to Hulu.com watched a video, which of course is not possible. There's no way to determine with the data cited in these press releases exactly how many Hulu video viewers used Hulu.com.</p> <p>Also, the statement that "Media Metrix only measures visits to Hulu’s home page" isn't correct either. It measures visits to any page on the domain, not just the homepage.</p> <p>That said, your point that the majority of Hulu viewing took place off of Hulu.com is well-taken.</p> Chris, this math isn’t right- these are different metrics (visitors vs. viewers) and cannot be subtracted from one another.

Visitor=a person who went to Hulu.com 1 or more times in October and may or may not have watched a video

Viewer=a person who watched 1 or more Hulu videos anywhere on the web in October but did not necessarily visit Hulu.com

You’re assuming that all visitors to Hulu.com watched a video, which of course is not possible. There’s no way to determine with the data cited in these press releases exactly how many Hulu video viewers used Hulu.com.

Also, the statement that “Media Metrix only measures visits to Hulu’s home page” isn’t correct either. It measures visits to any page on the domain, not just the homepage.

That said, your point that the majority of Hulu viewing took place off of Hulu.com is well-taken.

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