Written by Chris Albrecht
Posted Friday, December 19, 2008 at 1:30 PM PT

 

More People Prepared for DTV (Though Confusion Remains)

Hard to believe, but the big national switch to digital TV is less than two months away. Nielsen released its December update on the national readiness status and found that the number of U.S. households completely unprepared for the DTV switch dropped to 6.8 percent from 7.4 percent in November. That’s roughly 7.8 million homes completely that aren’t ready for the transition.

nielsen_dtv_dec

The pace at which the country is getting ready improved from November to December (dropping six-tenths of a percent) over the pace from October to November (when it dropped three-tenths of a percent). This acceleration comes amidst projections that sales of flat panel sets will be off this quarter and 2009 is expected to be the toughest year yet for TV manufacturers.

This increased preparedness is reinforced by a recent Leichtman Research Group survey that found 95 percent of adults were aware of the DTV transition. But while most people know about the upcoming switch, there is still a lot of confusion about what it actually means. In its fourth-quarter Research Notes, LRG writes that “37 percent of current HDTV owners, and 48 percent of those interested in getting an HDTV believe that all TV programs will be in HD after the transition.” This is easy to believe, for as LRG points out, 18 percent of people with an HDTV think that they are watching HD programming but are not.

For those of you needing a refresher, according to the FCC’s digital TV transition web site. “On February 17, 2009 all full-power broadcast television stations in the United States will stop broadcasting on analog airwaves and begin broadcasting only in digital. Digital broadcasting will allow stations to offer improved picture and sound quality and additional channels.”

Follow us on Twitter or subscribe to the feed

Sphere
« Previous Post Next Post »

Comments & Trackbacks

  1. [...] or satellite, and 41 percent think every TV needs a converter. Also last month, Nielsen released its latest DTV numbers and found that 7.8 million U.S. homes were completely unready for the [...]

    Debate Brewing Over Delaying DTV Switch « NewTeeVee on January 8th, 2009 at 12:19 pm - Permalink
  2. [...] Nielsen reported in December that 7.8 million households (or 6.8 percent of homes with television) are completely unready for the DTV transition. With that in mind, a ruckus has erupted over a proposed DTV pushback, with camps forming on both sides. Which side are you on? [...]

    Is a DTV Delay a Bailout for Procrastinators? | Viral Video Maker on January 15th, 2009 at 6:54 am - Permalink
  3. [...] one month away. These latest numbers mark an improvement of 1.3 million homes from Nielsen’s December report on DTV [...]

    6.5 Million Homes Not Ready for DTV « NewTeeVee on January 22nd, 2009 at 11:01 am - Permalink
  4. [...] than one month away. These latest numbers mark an improvement of 1.3 million homes from Nielsen’s December report on DTV [...]

    6.5 Million Homes Not Ready for DTV | What’s New in News on February 8th, 2009 at 2:24 pm - Permalink
  5. [...] one month away. These latest numbers mark an improvement of 1.3 million homes from Nielsen’s December report on DTV [...]

    6.5 Million Homes Not Ready for DTV | Viral Video Maker on February 15th, 2009 at 7:17 pm - Permalink

Leave a reply








Safari hates me

If your comment doesn't show up immediately, it may have gotten caught in our trusty (but occasionally overly ambitious) spam filter. Please drop us a note and we'll retrieve it.