One True Media Ties Up $9M Round for Video Ad Creation
SpotMixer, the new online ad-creation arm of One True Media, has closed a $9 million Series B round, with funding from DAG Ventures, NTT Finance and previous investor Kleiner Perkins Caufield & Byers. The company had previously focused on personal video and slideshow creation tools, but it launched SpotMixer as a business-focused version of those tools in April.
We’d already written about this round, after reports of a regulatory filing saying the Redwood City, Calif.-based company had raised $8 million of a would-be $10 million round. One True Media had originally raised $5 million from Kleiner in 2006.
SpotMixer also announced today that Google has made it a Google AdWords reseller; businesses who create video ads on its platform will now be able to distribute them through Google’s massive network. The company clearly has friends at the Goog; SpotMixer is already included in Google’s TV ad creation toolset.
Competitors include Spot Runner and Jivox.
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[...] his coverage of the recent $9-million funding of SpotMixer, Sam Dean wonders aloud whether “it would work best either as an open source/crowdsourced [...]
[...] to date is $17.2 million. Competitors include One True Media, though that company (which also just raised funding) is now focused on its ad creation tools for small [...]
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