http://newteevee.com/2009/01/13/huffington-post-buys-other-half-of-236/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 http://newteevee.com/2009/01/13/huffington-post-buys-other-half-of-236/#comment-253781 Huffington Post’s Lerer teaches journalism students to think like VCs » VentureBeat Wed, 04 Feb 2009 05:50:22 +0000 http://newteevee.com/?p=15901#comment-253781 <p>[...] “Move forward with an open mind, but don’t let your brain fall out,” said Duncan Mitchell co-founder of Someecards, the online greeting card site that specializes in wry humor, in another lecture. He explained that he subscribes to the “mullet theory” of web content: Similar to the haircut, a web site enterprise has to be “business in the front, party in the back.” The idea is applicable to new media sites like the Huffington Post that need to establish credibility first and foremost, and then deliver appealing content. HuffPo’s brand is built around hard news and political opinion, but it also draws in an audience with its lifestyle and green columns as well as humorous news items from recently-acquired 23/6. [...]</p> [...] “Move forward with an open mind, but don’t let your brain fall out,” said Duncan Mitchell co-founder of Someecards, the online greeting card site that specializes in wry humor, in another lecture. He explained that he subscribes to the “mullet theory” of web content: Similar to the haircut, a web site enterprise has to be “business in the front, party in the back.” The idea is applicable to new media sites like the Huffington Post that need to establish credibility first and foremost, and then deliver appealing content. HuffPo’s brand is built around hard news and political opinion, but it also draws in an audience with its lifestyle and green columns as well as humorous news items from recently-acquired 23/6. [...]

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