eMarketer: E-Commerce Vids Up 40%

A new report from eMarketer says that the number of online shoppers who watch retail videos grew by 40 percent last year. A product video or demo can give consumers a sense of how an item actually works, and eMarketer writes that e-commerce video can reduce abandoned shopping carts and increase sales.

However, eMarketer goes on to say that more online retailers aren’t adopting video because of the high cost of in-house production. Thankfully, there are a ton of startups in this space who are more than willing to produce an online retail video (and take your money). In fact, we forgot just how many there were until we started writing this post:

• TurnHere creates custom videos for businesses and has been around for awhile
• Shopflick lets users upload videos of their own wares (like eBay with video)
• EyeView produces and optimized online product demo videos
• SundaySky’s platform creates automatic and dynamically-updated videos and is targeting e-commerce sites
• One True Media’s SpotMixer tool lets businesses create their how-tos and customer testimonials
• Invodo is a white-label video provider focused on retailers and manufacturers
• StudioNow is a marketplace for freelance production that will create videos for businesses