Written by Chris Albrecht
Posted Thursday, February 12, 2009 at 7:34 AM PT

Netflix Passes 10 Million Subscribers

netflix_lg_bd3002 Netflix continues on its recession-busting roll and announced last night that it has surpassed the 10 million subscriber mark, adding more than 600,000 net subscribers since the first of the year.

Wowzers, that’s an impressive stat. But given how people are hunting for bargains in this economic climate and how Netflix has been pounding the pavement to get its streaming service on different devices, it makes sense that Netflix should have a blockbuster (pardon the irony) quarter so far.

Earlier this month, Netflix announced that one million of its subscribers had downloaded and activated the Netflix streaming service via the Xbox 360.

I wish Netflix would have gone a little deeper with these latest stats. Of the 600,000 net subs how many are new and how many are returning? What plan are people signing up for? I recently became a part of the “substitution effect” by downgrading my subscription plan to receive fewer DVDs since so many more movies are available through through streaming.

Sphere Tweet This

Topic: Distribution, Hitlines

Comments (1)

This has to have cable MSOs and Premium Cable networks like HBO shaking in their boots.

Imagine the churn in an economy where people are looking to cut costs?

If I had Netflix and High Speed Internet I could give up cable if only I could get it to work as easy as TiVo Central. Just turn on my TV and see everything I’ve ordered. But my little voice is telling there is some content I get on cable that I can’t get with Netflix and the Internet. I’m not sure what it is but there’s something…

Tim Street — 8:16 AM on February 12, 2009 Reply

Linkbacks (5)

[...] Netflix Passes 10 Million Subscribers « NewTeeVee. [...]

Netflix Passes 10 Million Subscribers — 6:02 AM on February 13, 2009
[...] de que el mercado del VOD, basado en streaming, es ya una realidad econ�mica. Los avances de Netflix, que empez� distribuyendo por correo postal DVDs de alquiler, uno de los actores m�s s�lidos en la [...]

Pist@s � Blog Archive � �Apple ofrecer� VOD… — 3:30 AM on February 16, 2009
[...] passed the 10 million subscriber mark earlier this month and during its last earnings call Hastings said “millions” (emphasis [...]

Netflix Really Serious About Streaming-Only… — 10:23 AM on February 26, 2009
[...] to Netflix as a low-cost source of movie entertainment in the recession. Netflix signed up its 10 millionth customer in February. Its stock is up 31 percent over the last six months. Blockbuster’s is down 73 [...]

Blockbuster: Now Only Slightly Less Miserable… — 9:02 AM on March 21, 2009
[...] second.Actually these days, daily shipments are much higher – close to two million. Netflix has more than 10 million subscribers who get DVDs from 58 distribution centers spread across the United States. Bonus link: Evolution of [...]

Netflix: Two Billion DVDs Served — 12:17 AM on April 2, 2009