Vid-Biz: Cord-Cutting, IAB, Kyte
Report: Video Cord-Cutting a Myth; Sanford Bernstein analyst Craig Moffett says television subscriber additions grew by 441,000 in the fourth quarter of 2008. (Telephony) Bernstein’s research follows LRG’s data showing online video is not impacting TV subscriptions.
IAB Working to Develop Best Practices for Ads in TV Shows Online; issues to be discussed are the number and placement of ads in TV long-form programming. (TVWeek)
Kyte Launches iPhone Apps Framework; allows Kyte partners to create an app that includes video, live chat and monetization. (TechCrunch)
Oscar Video on Oscar.com Only; ABC keeps clips off YouTube. (MediaMemo) (And this isn’t the first time, either.)
History Channel Launches First Web Series; Great and Telling Tales with Timothy Dickinson offers up interesting nuggets from the past (like the extraordinary death of Rasputin). (The History Channel)
SAG Rejects AMPTP Offer; 73 percent of SAG’s board voted against the proposed contract. (The New York Times)
Vizio Takes No. 2 Spot in Fourth Quarter Flat-Screen Sales; company’s value-oriented sets catching on with cost-conscious consumers. (The LA Times)
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© 2009 The GigaOM Network. Marketing consulting by ACS.
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[...] Measuring Up the Online Video Measurers Online video watching — is it massive or is it overblown? These days, it’s almost a political question. Traditional television distributors assure us that 99 percent of video is watched on a television screen, and a massive observational study concluded that people say they watch more online video than they actually do in order to sound “new and cool.” Consumers “cord-cutting” their cable subscriptions en masse? That’s a “myth.” [...]
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