Written by Liz Gannes
Posted Monday, March 16, 2009 at 11:01 PM PT

YouTube to Bring In $500M This Year?

In a story about the effect of Google losing exec Tim Armstrong to AOL, the Wall Street Journal quotes an analyst saying YouTube will have $500 million in revenue in 2009.

YouTube…will account for only roughly 3% of Google’s net revenue this year, or $500 million, estimated Youssef Squali, an analyst at Jefferies & Co.

Is that right? We don’t know how much YouTube made last year, but we do know it wasn’t that material to Google; “[W]e have yet to realize significant revenue benefits from our acquisitions of dMarc Broadcasting (Audio Ads) and YouTube,” was the official wording. Multiple estimates from outsiders pegged the 2008 number at around $200 million.

So $500 million would be a more than healthy increase, especially in this down economy — though the numbers we’re talking about are still not Google-scaled. The site has been seriously ramping up its advertising efforts, adding pre-rolls, search ads, and affiliate links. Google CEO Eric Schmidt recently evaluated YouTube’s business as “halfway” there. So perhaps he’s hoping on $1 billion?

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Topic: Money & Power

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[...] via YouTube to Bring In $500M This Year? « NewTeeVee [...]

YouTube to Bring In $500M This Year? «… — 7:01 AM on March 17, 2009
[...] upgrades in iPhone 3.0 OS (theAppleBlog) New Google Chrome Beta, now twice as fast. (jkOnTheRun) YouTube to bring in $500 MM this year? (NewTeeVee) Is the small business web the next big thing? (WebWorkerDaily) Emerging water [...]

What to Read on The GigaOM Network — 2:29 PM on March 17, 2009
[...] upgrades in iPhone 3.0 OS (theAppleBlog) New Google Chrome Beta, now twice as fast. (jkOnTheRun) YouTube to bring in $500M this year? (NewTeeVee) Is the small business web the next big thing? (WebWorkerDaily) Emerging water [...]

What to Read on The GigaOM Network «… — 3:34 AM on March 18, 2009
[...] just one analyst’s educated guess; Jefferies & Co analyst Youssef Squali recently said he thought YouTube would bring in $500 million this year, and multiple estimates have put [...]

Analyst: Hulu to Bring in $120 million in… — 12:39 PM on March 31, 2009
[...] earn $120 million this year and one from Jefferies & Co. in March that said YouTube would earn $500 million. In its 2008 annual report, Google said it had “yet to realize significant revenue benefits [...]

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[...] revenue forecast deviates from other reports. In March, Jefferies Co. said that YouTube would earn $500 million, and Screen Digest predicted $120 million in earnings earlier this [...]

Is YouTube a Massive Money Loser? |… — 4:39 PM on April 3, 2009
[...] YouTube to Bring In $500M This Year? [...]

TV’s Web Revenues: $1.63B in 2008 — 4:05 PM on April 6, 2009
[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up $500 million in [...]

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[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up 0 million in [...]

Trade Jim News » YouTube Starts Rolling… — 7:01 AM on April 23, 2009
[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up $500 million in [...]

Techeroid » YouTube Starts Rolling… — 7:21 AM on April 23, 2009
[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up $500 million in [...]

YouTube Starts Rolling Out Video Download… — 8:00 AM on April 23, 2009
[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up $500 million in [...]

YouTube Starts Rolling Out Video Download… — 8:54 AM on April 23, 2009
[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up $500 million in [...]

YouTube Starts Rolling Out Video Download… — 10:37 AM on April 23, 2009
[...] 最近、Crédit Suisseのアナリスト、Spencer Wangは、YouTubeは今年だけで約$470M（4億7千万ドル）の損失を出すだろうと推計している。（一方で、別のアナリスト、Jefferies & Co.のYoussef Squaliは2009年のYouTubeの売り上げは$500M（5億ドル）に達するだろう推定している。 [...]

YouTube、パートナーのビデオ・… — 11:22 AM on April 23, 2009
[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up $500 million in [...]

The Far Edge » Blog Archive »… — 2:15 PM on April 23, 2009
[...] 最近、Crédit Suisseのアナリスト、Spencer Wangは、YouTubeは今年だけで約$470M（4億7千万ドル）の損失を出すだろうと推計している。（一方で、別のアナリスト、Jefferies & Co.のYoussef Squaliは2009年のYouTubeの売り上げは$500M（5億ドル）に達するだろう推定している。 [...]

YouTube、パートナーのビデオ・… — 4:20 PM on April 23, 2009
[...] (although we should note that another analyst, Youssef Squali from Jefferies & Co., predicted YouTube revenues to amount up $500 million in [...]

YouTube Starts Rolling Out Video Download… — 12:17 AM on April 24, 2009
[...] Credit Suisse forecast that YouTube would generate $240 million and Jeffries & Co. estimated $500 million in revenue this [...]

Analyst: YouTube to Bring in $123M — 8:40 AM on May 8, 2009
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HipMojo.com » YouTube’s Doing… — 5:25 AM on July 21, 2009