ScanScout Raises $5.1M
Video advertising technology startup ScanScout has raised $5.1 million of a planned $8.1 million round, according to a regulatory filing found by Mass High Tech.
Boston-based ScanScout specializes in video overlay ads and recently added behavioral and contextual targeting. While targeted overlay ads are perceived as less obtrusive for watchers, most other video ad providers say that pre-rolls on premium content are the way to make money on video today. However, ScanScout has an impressive customer list, including many large premium content sites and big-name advertisers.
ScanScout previously raised a $7 million Series A round from General Catalyst Parters, Ron Conway and First Round Capital, and then added strategic funding to that round from Time Warner Investments. It named a new CEO — Bill Day, formerly of Marchex, About and WhenU — last fall.
Comments (2)
Linkbacks (1)
-
[...] EDB Investments. We’d previously written about the round in March, when the company had raised $5.1 million of a planned $8.1 million round, according to a regulatory filing. Alongside the added [...]
ScanScout Completes $8.5M Funding, Sets Up…
— 8:50 AM on October 28, 2009
Leave a Reply
Popular
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa's Engagement
- Ten Sites for Free and Legal Torrents
- Get Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-style
- The Megawoosh Waterslide Viral: How It Was Really Done
- Six Steps To Get More HD From Your Scientific Atlanta Set-top Box
Recent
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Microsoft and Nielsen Partner for 1 vs. 100 Measurement
- Premium Content Drives Connected Device Adoption
- Site Sponsor: Twistage
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa’s Engagement
- Sungale’s Sub-par Portable Media Player
Network
- How Video Is Changing the Internet [GigaOM]
- e-Book Echo: Nook Sells Out; Kindle Update Coming [jkOnTheRun]
- Weekend Vid Picks: Twilight Parodies For Bitter Boyfriends [NewTeeVee]
- Earth2Tech Week in Review [Earth2Tech]
- WWD Weekend Reading List [WebWorkerDaily]
- Weekly App Store Picks: November 21, 2009 [TheAppleBlog]
© 2009 The GigaOM Network. Marketing consulting by ACS.
looks like ScanScout has a very effective way of marketing. i think many have been satisfied of their services.
If only one of these “back fill” advertising networks could make a free turnkey solution work for video podcasting and all the wasted inventory that goes unsold.