Written by Om Malik
Posted Friday, April 17, 2009 at 2:34 PM PT

Watch the Cricket IPL Tourney Online Via Silverlight

After Microsoft’s Silverlight multimedia technology was unceremoniously dropped by Major League Baseball’s MLB.com in favor of Adobe Flash, Microsoft is coming back with a different sport involving a ball and a bat. Silverlight will power online streaming of the Indian Premier League Championships, an ultra short-form cricket tourney that debuted last year, to much fanfare. This year’s tournament is being held in South Africa.

This new form of cricket game is called Twenty20 and involves two clubs consisting of 11 players competing against each other. The pitching side gets to throw 20 overs (six pitches constitute an over). As a result, a typical game lasts about two-and-a-half hours. The new series, which pays cricket players hundreds of thousands of dollars for a month’s worth of work, combines colorful uniforms, cheerleaders and jock jams for a TV-friendly showing.

In 2008, the month-long championship was watched by many hundreds of millions on traditional TV. It was a big money-maker for global television broadcasters. In the U.S., the games were broadcast over the Internet by Willow.tv. This year, cricket fans can also watch the games on IPL’s official web site, where nearly 500 hours of cricket will be broadcast live.

The website will enable picture-in-picture controls and customizable player to offer a personalized experience. Iplt20.com will also provide a customized Internet Explorer 8 for IPL fans to stay connect with all the action. Using unique features of the browsers such as Web Slices and Accelerators, fans can speed up video & image search and get instant updates from the website.

Last year IPLT20.com recorded 50.2 million page views, 10 million visits, and 5 million unique visitors, over the course of the 6-week season. This year, the web site is expected to register some 400 million page views, 45 million visits and 10 million unique visitors

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Topic: Distribution, Online Video

Comments (8)

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paul — 4:02 PM on April 17, 2009 Reply
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major catfight breaks out re rocketboom

tim — 4:09 PM on April 17, 2009 Reply
Ever wondered who will win the IPL this year? Predict the results your self with the right data at your disposal. Compare teams and Players using graphs and other data. In order to do so, the Castrol Index calculates the average level of performance in non-core skills for any batsman or bowler and each player receives a Bonus or Penalty to his Castrol Index for performing above or below this number.
This is the most indept analysis ive come across on any site. Check out castrolcricket.com

marinalobo — 8:17 PM on April 17, 2009 Reply
shon

shon nagar — 6:57 AM on April 18, 2009 Reply
MS paying to play….yet again

funny — 11:15 AM on April 18, 2009 Reply
Don’t sensationalize such news. The much hyped event is not available online. So it seems. The three weeks of arrangement and shifting the venues from India to SA at the last minute will have some gaffes. This I believe is a minor gaffe and will be worked out soon.

Edunetsys — 1:06 AM on April 19, 2009 Reply
hi,
u can watch good quality of ipl match at http://www.boomdhoom.com .enjoy match

sam — 4:17 AM on April 25, 2009 Reply
Thank you for your help!.

Natasha Romanoff — 1:41 AM on July 28, 2009 Reply

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