It’s Official: Disney Is Joining Hulu
As we’ve been expecting, Disney said today that it will become the fourth equity owner of Hulu and provide its programming to the premium content portal. Disney joins NBC Universal, News Corp. and Providence Equity Partners as a partner in the joint venture.
From the press release:
Following the closing, content available to Hulu users will include:
- Full-length episodes of ABC primetime programs like Lost, Grey’s Anatomy, Desperate Housewives, Ugly Betty, Samantha Who?, Scrubs, Private Practice and popular late night talk show Jimmy Kimmel Live
- Full-length episodes of hit ABC Family series like The Secret Life of the American Teenager and Greek
- Popular series from ABC Daytime and SOAPnet like General Hospital and The View
- Classic series from ABC’s library like Hope and Faith, Less Than Perfect, Commander in Chief, Who Wants To Be A Millionaire and Dancing with the Stars
- Select hit programs from Disney Channel like Wizards of Waverly Place and Phineas and Ferb which can be easily accessed from a new DISNEY location in the Channel section of Hulu.com
- Popular library titles from The Walt Disney Studios
- Short-form content including webisodes, sneak peeks and episode recaps from ABC Entertainment, ABC Family and SOAPnet
The announcement just says content will be streaming on Hulu “soon.”
The deal remains subject to closing conditions like a regulatory review. Once it’s given the green light, in addition to this raft of new content for Hulu, Disney will get three seats on Hulu’s board.
UPDATE: The Wall Street Journal reports that Disney will get a 30 percent stake in Hulu close to what the other two media company partners have, while paidContent pegs the number at 27 percent (allowing room for Hulu employee shares). Disney will also invest capital and marketing money similar to what NBC and News Corp. provided.
PaidContent reports that with the inclusion of Disney, Hulu’s exclusivity with NBC and FOX will be extended for another two years.
More thoughts on what this deal means to come. Update: Liz thinks the deal is good for Hulu, and breaks down what it means for other players. Chris is not so sure, and thinks Disney may be a tough new master.
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[...] Staff | Thursday, April 30, 2009 | 11:16 AM PT | 0 comments It’s official: Disney is joining Hulu (NewTeeVee) App review: NYT Crosswords Daily 2009 (TheAppleBlog) EV startup Phoenix Motorcars files [...]
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[...] When Disney Met Hulu…Winners and Losers This morning Disney announced it would be joining Hulu, posting full-length episodes of current content from ABC primetime and [...]
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[...] Disney Shmisney, Hulu’s Still in the Same Boat As we reported earlier today, Disney has signed on to become part owner of Hulu. Posts immediately went up around the [...]
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[...] morning Disney announced it would be joining Hulu, posting full-length episodes of current content from ABC primetime and [...]
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[...] we reported earlier today, Disney has signed on to become part owner of Hulu. Posts immediately went up around the [...]
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[...] Disney President and CEO Bob Iger addressed the context surrounding his company’s recent deal to take an equity stake in and provide programming for Hulu on his company’s quarterly [...]
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[...] a worse time to venture into the world of premium content. Hulu has content from ABC, NBC, and FOX locked up for the next two years. YouTube is making its own premium content moves with Disney clips, movies [...]
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[...] addition of Disney as an owner and content provider certainly helped Hulu grow its content library. And, as Liz wrote, [...]
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[...] to pay for is exactly what is gluing existing business models together. When Disney recently agreed to put full-length content on Hulu (and take a stake in the company), it may have handed over some [...]
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[...] April, Disney became an equal partner in Hulu, joining fellow broadcasters FOX and NBC in the endeavor. As part of that deal, Hulu will get [...]
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Oh yeah.. I can’t tell you how excited I am now. With your Xbox 360 or PS3 and PlayOn now Hulu will make your mouth water even more. New sites are popping up all over like thefuzznetwork.com that show people how to capitalize on all this content.
Guess no one at Disney asked Steve Jobs his opinion. Figured he had a little more influence at Disney than this….