Older Folks Helping Fuel Hulu’s growth
If Hulu is making thank-you cards to send out to the people who have helped make it a hit, the company needs to make sure to write one up for folks over the age of 35. According to new stats from Nielsen, people between the ages of 35 and 49 were the fastest-growing demographic in time spent viewing the site in the past six months, and in April these fogeys represented 30 percent of Hulu’s total viewers, spending more time on the site (an average of 416 minutes per viewer) than any other demographic.
Hulu held onto its No. 2 ranking in April in the U.S., though that spot remains a distant second to goliath YouTube, which served up nearly 5.5 billion streams in April. Also impressive is that YouTube grew 35.5 percent year over year. Hulu grew 490 percent in the same time, but the site was just a couple months out of launch this time last year, so big growth is to be expected. YouTube hasn’t just held onto its No. 1 status, it’s increased its share of the total number of streams served, with 58.1 percent of streams in April 2009, up from 53.3 percent last year.
Overall, the the number of unique viewers actually declined year over year in April, dipping 2.5 percent to roughly 116 million uniques in 2009 vs. 119 million in 2008. But, that smaller audience watched more videos as total streams grew 24.2 percent to 9.4 billion in 2009 from 7.6 billion in 2008, and both total streams per viewer and time spent per viewer had double-digit growth.
Comments (2)
Linkbacks (6)
-
[...] sync for Mac, Apple mobile devices (OStatic) eBuddy: a multi-IM client for Android (jkOnTheRun) Hulu’s growth being fueled by those aged 35-49 (NewTeeVee) How to access your Time Capsule over the Internet (TheAppleBlog) A lesson for EV makers [...]
What to read on the GigaOM network
— 10:15 AM on May 14, 2009
-
[...] to Nielsen, while the number of streams Hulu served grew 7.1 percent to more than 373 million in April, up from 348 million in March and 309 million in February, at the [...]
Hulu Not Happy With Nielsen Numbers
— 7:50 AM on May 15, 2009
-
[...] has erupted over the just released video view numbers for Hulu, as tabulated by Nielsen. It’s getting a little nasty with Hulu/Nielsen email [...]
-
[...] absorbing all the world’s video it’s also serving up nearly 5.5 billion streams a month at last count, increasing its share to nearly 60 percent of all videos served in the [...]
By the Time You’re Done With This Post…
— 7:44 AM on May 21, 2009
-
[...] Nielsen Video Stats A Jumble; Viewers Up 13% from Last Year Sometimes, irregularity in video stats is just confounding. For April Nielsen said unique U.S. video viewers were down 2.5 percent in the last year. As of today, for May Nielsen said viewers are up 13 percent year-on-year, to 133.8 million. Today Nielsen led a press bulletin with the impressive figure that minutes spent watching video in May were up 49 percent in the last year, to 188.7 minutes per viewer per month. But that’s actually down from 205.7 minutes per viewer in April. [...]
Nielsen Video Stats A Jumble; Viewers Up…
— 12:49 PM on June 15, 2009
-
[...] en résulte qu’en terme de visionnage, la part de marché de Youtube est de plus de 58% aux Etats-Unis alors que celle de Hulu, pourtant numéro deux, [...]
Vidéos en Ligne : Hulu et Youtube, deux…
— 4:41 AM on October 9, 2009
Leave a Reply
Popular
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa's Engagement
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Ten Sites for Free and Legal Torrents
- The Megawoosh Waterslide Viral: How It Was Really Done
- Nielsen: Facebook Now the No. 3 Video Site
- Six Steps To Get More HD From Your Scientific Atlanta Set-top Box
Recent
Network
- Earth2Tech Week in Review [Earth2Tech]
- WWD Weekend Reading List [WebWorkerDaily]
- Google’s Past Failures Offer Perspective on Chrome OS Release [GigaOM]
- WinMo Wrap: Marketplace Hits All WM 6.x Phones; Opera Mobile Advances [jkOnTheRun]
- Weekly App Store Picks: November 21, 2009 [TheAppleBlog]
- Get Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-style [NewTeeVee]
© 2009 The GigaOM Network. Marketing consulting by ACS.
I think that Hulu is designed to appeal to an older demographic than Youtube. Older people grew up with TV as their main video media, not the web. Since Hulu markets itself more as a TV catch up or complement service to TV it appeals more to TV minded people than to web minded people. Also the content on Hulu is sometimes ritcher in older TV series that may appeal to the older demographics.
Check out TVFanSpace.com ….It’s Going Viral! REALITY TV Social Network…FREE Full Length EPISODES OF REALITY TV SHOWS