Delivering Video to the TV Still a Niche Market

How many people are watching Internet-delivered content on their TVs? Only a few million, and not many more than last year, determines analyst Dan Rayburn, in a guest post for our parent blog GigaOM.

Here’s a quick summary of Dan’s collected estimates. For more analysis, see his full post.

• 8 million Internet-connected Xbox 360s in the U.S.
• 1 million Xbox Live Gold members have downloaded the Netflix streaming app
• 445,000 TiVos capable of getting Amazon or Netflix content, more that can receive YouTube
• About 300,000 Roku units sold
• Less than 50,000 Vudu units sold
• Less than 500,000 Apple TVs sold
• 3 million broadband-enabled TVs to be sold in the next two years
• Less than 50,000 broadband-enabled Blu-ray players