Samberg Triumphs, Taccone and Schaffer Stay Quiet at MTV Movie Awards
- Editor rating:
- Crew
-
- Creator: Andy Samberg
- Creator: Jorma Taccone
- Creator: Akiva Schaffer
Even despite the fact that Samberg’s collaborators, Jorma Taccone and Akiva Schaffer, were visible in the audience and clearly behind both the awards ceremony’s promotion and production, it was Samberg’s show. At least according to MTV it was, which went so far as to arrange a delicious melody of Digital Short classics, performed by Leann Rimes, Chris Isaak and Forest Whitaker (he’s a classically trained opera singer, you know). Its title? The Samberg Melody. If The Lonely Island, the comedy collective that Samberg, Taccone, and Schaffer founded together, splinters apart in a blaze of hurt feelings, I suspect that this night of entertainment will feature heavily in the E! True Internet Hollywood Story episode.
After all, the creative success of last night’s show was due entirely to the collective Lonely Island’s askew spin on pop culture, from imagining the Meryl Streep drama Doubt as a video game to recasting Twilight with Dracula and Teen Wolf. In short, given the fact that Samberg was stuck stringing together a series of promos for lame summer movies and the next Twilight, he and his boys managed to put their personal stamp on the evening in a profound and hilarious way. And Samberg only had to get naked once to do so.
The real triumph of the night was the musical interlude with Will Ferrell and (hey, don’t ask me) J.J. Abrams on keyboards. Cool Guys Walk Away From Explosions represents exactly why the MTV Movie Awards are worth keeping around — incredible access to stars, but an irreverent attitude that allows for the poking of fun at Hollywood’s most beloved cliches.
Watching all these clips, the question becomes: “Does exploiting the talents of a groundbreaking comedy troupe to revitalize an awards show work?” And the is yes well, sort of. Not because the humor stylings of the Lonely Island are particularly well-tailored to the awards show format, but because MTV really gave them free reign to go (in some cases literally) balls-out, which MTV itself admits on the hosting page for the Digital Short Explosions: “We didn’t bring Andy Samberg all the way to L.A., just so he could stand around and introduce celebs. We did it to get in his digital shorts!” Well, MTV, you got what you wanted. Just remember, though — Schaffer and Taccone wear pants, too.
Comments (4)
Linkbacks (2)
-
[...] Samberg Triumphs, Taccone and Schaffer Stay Quiet at MTV Movie Awards – Newteevee.comThe real triumph of the night was the musical interlude with Will Ferrell and (hey, don’t ask me) J.J. Abrams on keyboards. Cool Guys Walk Away From Explosions represents exactly why the MTV Movie Awards are worth keeping around — incredible [...]
-
[...] They do their best to plant potential “viral moments” in the show — like hiring SNL Digital Short king Andy Samberg as host — but it’s not all hoping and praying. Beginning Thursday before the show, the site [...]
Leave a Reply
Popular
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa's Engagement
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Ten Sites for Free and Legal Torrents
- The Megawoosh Waterslide Viral: How It Was Really Done
- Nielsen: Facebook Now the No. 3 Video Site
- Six Steps To Get More HD From Your Scientific Atlanta Set-top Box
Recent
Network
- Earth2Tech Week in Review [Earth2Tech]
- WWD Weekend Reading List [WebWorkerDaily]
- Google’s Past Failures Offer Perspective on Chrome OS Release [GigaOM]
- WinMo Wrap: Marketplace Hits All WM 6.x Phones; Opera Mobile Advances [jkOnTheRun]
- Weekly App Store Picks: November 21, 2009 [TheAppleBlog]
- Get Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-style [NewTeeVee]
© 2009 The GigaOM Network. Marketing consulting by ACS.


I couldn’t agree more. I am a fan of the Lonely Island guys, with and without SNL so when I watched the portion of the showed titled Samberg Melody, I was a little peeved! And not to take away from Andy, but its the 3, collectively, that are brilliant at what they do. Maybe Jorma & AKiva don’t mind, as a fan, I’m going to state: I mind. Still, the show was good, the material was great and to the 3 of them, Akiva, Jorma & Andy Thank-you!
This article sums up exactly what I have been trying to say! I agree with every word.
If MTV has to attract me to their awards show by getting an actually talented host, then so be it…I’ll watch. But yeah, Andy would never put himself in the spotlight in front of his other two dudes. That was all MTV.
And yeah, I loved how Andy got away with announcing what he had to (about Twilight and other lame pop culture), but also discretely making fun of it too. I think that only true fans that know the Lonely Island’s kind of comedy would pick up those secret underlying messages. It was almost like the three dudes were reminding us that, hey, they might be making it big…but they will never conform.
From their humble web TV beginnings (The ‘Bu on Channel 101 LA) to completely running an awards show. Bravo.
that “samberg medley” had the feel of a future cult classic to me. not because it “rocked” or “sucked” but because it is such a bizarre combination of mainstream and fringe.