Vid-Biz: Wimbledon, Broadcom, CNN
iStreamPlanet to Stream Wimbledon; company will work with Microsoft on content acquisition, encoding and distribution of the tennis grand slam tournament. (release)
Broadcom Chips Selected for Net-Connected LG TVs; company’s BCM3549 digital TV (DTV) system-on-a-chip will be integrated into the sets. (release)
CNN Gets Twitterpated (Twitterhated?) Over Iran Coverage; lack of election stories send Twitter-sphere into action, calling the cable news outlet. (The New York Times)
Is Hulu “Anti-American?” Wall Street analysts say that putting premium studio and network content online for free harms the value of that content and trains consumers to think they are entitled to watch professional content online without paying for it. (Deadline Hollywood Daily)
YuMe Raises $2.9 Million; video ad network takes $2.9 million of a $4.5 million round of equity. (VentureBeat)
ABC News Collecting Questions Online for Interview With the President; starting tomorrow, ABCNews.com will take your questions about health care for its “Questions for the President; Prescription for America” show. (ABCNews.com)
Axelist Heading to TV; site which calls itself “America’s Complaint Department” partnering with Prometheus Entertainment to create a half-hour show. (Variety)
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The Hulu content is not on for free. It uses the exact same ad-supported model that broadcast TV has used for 50-60 years. Is Wall Street suggesting that we both watch the ads AND pay an access fee?
@Scott, the TV industry makes FAR more money from linear TV, on a per show per viewer basis, than from Hulu etc. It absolutely is not the same model that broadcast TV has used. Online video advertising is largely unproven, while it’s been clear for a long time that linear TV advertising is extremely effective (though probably less so than in the past).
Further, there are far more ads in an hour long TV show (16 minutes, give or take, or a total of 32 thirty second spots) compared to five or six 15 or 30 second spots on Hulu etc.
Most importantly of all, people don’t watch anywhere near as much online TV as they watch linear TV – it’s not even close. The average American TV viewer watches about 4.5 hours of linear TV per day!!
Wall Street is telling the networks that there is very clearly no money in ad-supported online media right now, and that:
1) if the networks want to make money on the web they should make sure that any model they decide to adopt is at least as profitable as their existing businesses and
2) do it in a way that their content doesn’t become a commodity (e.g. newspapers, magazines, recorded music)
Jake – OK. I obviously stand corrected. Good info.
Very timely info regarding tennis tickets and the tour. Thanks for the info. Many people have similar situations in their lives.
Hayley