Comments on: Web Series Advertising Hits the Streets for In The Moment http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/ NewTeeVee Sat, 21 Nov 2009 21:08:16 +0000 http://wordpress.com/ hourly 1 By: Brandon Mendelson http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-265007 Brandon Mendelson Wed, 15 Jul 2009 00:18:54 +0000 http://newteevee.com/?p=28050#comment-265007 <p>This is fantastic!</p> <p>I'm interested to see how they're going to measure success with this campaign.</p> This is fantastic!

I’m interested to see how they’re going to measure success with this campaign.

]]> By: Chris McCaleb http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264917 Chris McCaleb Tue, 14 Jul 2009 05:25:24 +0000 http://newteevee.com/?p=28050#comment-264917 <p>Hey Liz - WB would have more information about that. But in my microcosm, I got A LOT of feedback on both coasts from people having seen the posters.</p> Hey Liz – WB would have more information about that. But in my microcosm, I got A LOT of feedback on both coasts from people having seen the posters.

]]> By: Jason Nadler http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264877 Jason Nadler Mon, 13 Jul 2009 17:44:13 +0000 http://newteevee.com/?p=28050#comment-264877 <p>Sundance channel had a rather robust promotion for the fantastic GREEN PORNO that was on buses and billboards. Still exciting to see others catching on though. Significant amounts of traditional (and still hugely important) marketing is consistently overlooked in major webseries launches as key to their success.</p> <p>Baby steps are good steps though!</p> Sundance channel had a rather robust promotion for the fantastic GREEN PORNO that was on buses and billboards. Still exciting to see others catching on though. Significant amounts of traditional (and still hugely important) marketing is consistently overlooked in major webseries launches as key to their success.

Baby steps are good steps though!

]]> By: Liz Gannes http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264839 Liz Gannes Mon, 13 Jul 2009 02:56:01 +0000 http://newteevee.com/?p=28050#comment-264839 <p>@Chris - Did they do any analysis to see if the posters worked?</p> <p>@David - How cool. Are you still working on WhirlGirl?</p> @Chris – Did they do any analysis to see if the posters worked?

@David – How cool. Are you still working on WhirlGirl?

]]> By: David W http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264833 David W Sun, 12 Jul 2009 22:31:10 +0000 http://newteevee.com/?p=28050#comment-264833 <blockquote> <p>But is this the first ever outdoor advertising campaign for a web series?</p> </blockquote> <p>Everything old is new again... On August 1, 1999, Showtime launched a major advertising campaign for the network's weekly online series "WhirlGirl" that included advertising on billboards, commuter rail, telephone kiosks, bus shelters and wild postings in New York, Los Angeles, Atlanta, Chicago, Dallas, Denver and San Francisco.</p> <p>Original announcement, http://findarticles.com/p/articles/mi_m0EIN/is_1999_July_27/ai_55271919/</p> <p>Pics, http://www.whirlgirl.com/images/whirl50st_best.jpg http://www.whirlgirl.com/images/whirlgirl_phonebooth.jpg</p>

But is this the first ever outdoor advertising campaign for a web series?

Everything old is new again… On August 1, 1999, Showtime launched a major advertising campaign for the network’s weekly online series “WhirlGirl” that included advertising on billboards, commuter rail, telephone kiosks, bus shelters and wild postings in New York, Los Angeles, Atlanta, Chicago, Dallas, Denver and San Francisco.

Original announcement, http://findarticles.com/p/articles/mi_m0EIN/is_1999_July_27/ai_55271919/

Pics,
http://www.whirlgirl.com/images/whirl50st_best.jpg
http://www.whirlgirl.com/images/whirlgirl_phonebooth.jpg

]]> By: Chris McCaleb http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264828 Chris McCaleb Sun, 12 Jul 2009 19:49:25 +0000 http://newteevee.com/?p=28050#comment-264828 <p>TheWB put up posters for our show, "Sorority Forever," as well as "Joni and Susanna" around parts of Hollywood and New York City. I also saw guerilla outdoor marketing in Westwood for the webseries "Vampire Killers." I agree that it's an incredibly important step for new media - the trick is to make sure they go home and watch your show (and then keep watching it)!</p> TheWB put up posters for our show, “Sorority Forever,” as well as “Joni and Susanna” around parts of Hollywood and New York City. I also saw guerilla outdoor marketing in Westwood for the webseries “Vampire Killers.” I agree that it’s an incredibly important step for new media – the trick is to make sure they go home and watch your show (and then keep watching it)!

]]> By: Stephanie Scott http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264824 Stephanie Scott Sun, 12 Jul 2009 15:37:38 +0000 http://newteevee.com/?p=28050#comment-264824 <p>Certainly something for the New York web series producers to think about, considering we live on buses and subways! I've often thought about this....how traditional marketing for TV & film can crossover for web shows. I still struggle with this. This group got it right, it's a show for a specific audience, and they found a way to get seen in a traditional way.</p> Certainly something for the New York web series producers to think about, considering we live on buses and subways! I’ve often thought about this….how traditional marketing for TV & film can crossover for web shows. I still struggle with this. This group got it right, it’s a show for a specific audience, and they found a way to get seen in a traditional way.

]]> By: jim http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264820 jim Sun, 12 Jul 2009 15:09:23 +0000 http://newteevee.com/?p=28050#comment-264820 <p>Must be a fake pic. People in LA don't ride the bus. Are those extras sitting on the bench?</p> Must be a fake pic. People in LA don’t ride the bus. Are those extras sitting on the bench?

]]> By: Rich Mbariket http://newteevee.com/2009/07/12/web-series-advertising-hits-the-streets-for-in-the-moment/#comment-264813 Rich Mbariket Sun, 12 Jul 2009 08:59:54 +0000 http://newteevee.com/?p=28050#comment-264813 <p>Hey Liz,</p> <p>Truly inspiring!</p> <p>Published this on my site http://www.webseriesmagazine.com.</p> <ul> <li>Rich</li> </ul> Hey Liz,

Truly inspiring!

Published this on my site http://www.webseriesmagazine.com.

  • Rich
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