Comcast COO: TV Everywhere to Go National in 30-60 Days
Comcast’s authentication initiative OnDemand Online (also referred to as “TV Everywhere”) will launch nationally within the next two months, according to Comcast COO Steve Burke, who spoke at yesterday at a financial conference (hat tip to Light Reading).
The cable company kicked off its OnDemand Online trial with 5,000 customers in July, and has said that the full program would launch before the end of this year, so the timing would match up (yikes! It’s September already).
Comcast has spent the summer lining up a raft of networks to participate in the program; at our last count there were 23 programmers on board, including HBO, CBS, Starz and many more.
OnDemand Online is just one of many authentication schemes being put into place but the mutliservice operators. AT&T, Verizon, DirecTV and Time Warner Cable have all announced their own TV Everywhere initiatives.
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[...] September 20, 2009 · Leave a Comment A ubiquitous streaming TV and movie world is no longer in question only whether it will be advertising supported or also include viewer subscriptions. While at various commitments, just about everyone is planning online distribution of professionally produced video. NBC, FOX, ABC and CBS have Hulu, while many of the top multiservice operators (Comcast, AT&T, Verizon, DirecTV and Time Warner Cable) are each planning the rollout of their own “TV Everywhere” platforms. Comcast’s version, OnDemand Online, is expected to go national by the end of the year. [...]
Redbox floating fine down the video stream…
— 11:27 AM on September 24, 2009
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The cable companies should do themselves a favor and quit hyping technology that consumers can’t even experience yet. I know that they love seeing their name in print, but take a lesson from Apple and create buzz by actually making your technology available on the day that you announce it so that people get excited about it then, instead of having all the details (aka restrictions) hammered out in public. As is, TV Everywhere has changed so much already that I don’t think it will be of very much interest to me.