Nielsen: Facebook Now the No. 3 Video Site
Looks like the sleeping online video giant that is Facebook may finally have awoken. According to Nielsen’s latest VideoCensus numbers, Facebook jumped to No. 3 behind established video powerhouses YouTube and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 million unique viewers, up from 110 million streams to 23 million viewers in September.
| Video Brand | Total Streams (000) | Unique Viewers (000) |
|---|---|---|
| YouTube | 6,632,964 | 105,923 |
| Hulu | 632,662 | 13,472 |
| 217,765 | 31,594 | |
| MSN/WindowsLive/Bing | 183,556 | 17,301 |
| Yahoo! | 173,482 | 24,265 |
| Fox Interactive Media | 160,698 | 13,142 |
| ABC Television | 136,348 | 5,642 |
| Turner Sports and Entertainment Digital Network | 119,850 | 5,741 |
| ESPN Digital Network | 109,799 | 8,625 |
| CBS Entertainment Network | 103,741 | 6,973 |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
Facebook actually had more than double the number of unique viewers than Hulu had for October, though this isn’t too shocking given the nature of short, personal video sharing that goes on on Facebook versus the longer-form viewing that happens on Hulu. But the social network’s ascendancy should have the Hulu folks on alert. Facebook already got the early premiere of the NBC (and Hulu owner) show Community earlier this year, and Zuckerberg and Co. could flex their newfound video muscles to snatch even more premium content from the Hulu-gurus.
Overall, the number of total U.S. video watchers dipped slightly to 138.6 million unique viewers from 139.3 million in Sept., but the number of total streams was up to 11.2 billion in Oct. vs. 11.02 billion in Sept. The number of streams per person was up to 81 in Oct. vs. 79.1 in Sept., and the time spent per viewer was up to 212.5 minutes vs. 195.2 in Sept.
| Oct.-09 | |
| Unique Viewers (000) | 138,623 |
| Total Streams (000) | 11,226,935 |
| Streams per Viewer | 81.0 |
| Time per Viewer (min) | 212.5 |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
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[...] And in terms of unique viewers, Facebook did even better, coming in second to YouTube. Of course, Chris Albrecht noted, "[T]his isn't too shocking given the nature of short, personal video sharing that [...]
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[...] via NewTeeVee [...]
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[...] Nielsen: Facebook Now the No. 3 Video Site By catherinewooten Source: Chris Albrecht, NewTeeVee [...]
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[...] had seen the top video properties viewed on blogs, and no wonder we did not see Facebook there. But here is the list of websites that stream the maximum number of videos (based on US traffic Oct [...]
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[...] the number of video streams from 110.418 million streams to 216.765 million streams according to Nielsen’s latest VideoCensus numbers. That’s a dramatic increase, making the site the third largest video site on the web, behind [...]
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[...] NewTeeVee] [...]
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[...] Source newteevee [...]
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[...] As informações são do site NewTeeVee. [...]
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[...] course, Chris Albrecht noted, "[T]his isn’t too shocking given the nature of short, personal video sharing that [...]
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[...] Facebook is now the number 3 video site on the web, according to Nielsen Research [via NewTeevee.com]. [...]
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[...] Nielsen VideoCensus (via newteevee.com) Note: Includes progressive downloads and excludes video [...]
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[...] un mese dalla decima alla terza posizione, è questa l’incredibile performance di Facebook tra i siti video. In un mese il numero di [...]
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[...] number of unique viewers on Facebook is close to two and a half times greater of that than Hulu. Newteevee.com says this actually isn’t shocking due to ”the nature of short, personal video [...]
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[...] Facebook Now the No. 3 Video Site By Chris Albrecht November 18, 2009 1 Comment 0 0 0 85 While the Googlebot’s YouTube is a web video behemoth, Mark Zuckerberg and his Facebook nation have become an online video sleeping giant, and it may have just woken up. Facebook jumped to No. 3 behind established video powerhouses YouTube and Hulu in terms of total streams, according to Nielsen’s VideoCensus numbers for October. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 million unique viewers, up from 110 million streams to 23 million viewers in September. Get the full breakdown of Nielsen’s Top 10 and analysis over at NewTeeVee. [...]
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[...] New numbers from Nielsen show Facebook trailing only YouTube and Hulu in monthly video streams. In October, Facebook attracted more than twice as many unique video viewers as Hulu. While videos on the social network skew more toward the short-form and the user-generated, Facebook has tested TV episodes, such as the pilot for the show “Community” from Hulu co-owner NBC. By NewTeeVee [...]
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[...] Läs mer och se hela topplista på NewTeeVee. [...]
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[...] Nielsen: Facebook Now the No. 3 Video Site [...]
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[...] the number of video streams from 110.418 million streams to 216.765 million streams according to Nielsen’s latest VideoCensus numbers. That’s a dramatic increase, making the site the third largest video site on the web, behind [...]
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[...] Facebook Ranks In Top 3 Video Sites: The view from Y-pulse, and how this may effect hulu and myspace New Tee Vee’s take, along with the rest of the top 10 players [...]
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[...] Pero lo que que ha supuesto una verdadera revelación en el último estudio de Nielsen es el auge de Facebook como plataforma de visionado de [...]
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[...] from October 2008 to October 2009. Earlier this month, Nielsen data shows Facebook to be the No. 3 video site, right behind YouTube and [...]
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[...] from October 2008 to October 2009. Earlier this month, Nielsen data shows Facebook to be the No. 3 video site, right behind YouTube and [...]
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[...] The new feature will enable YouTube, which dominates other video-sharing sites in terms of the number of videos users embed, to get even closer to Facebook, which Nielsen reports is now the third-largest site for watching online videos. [...]
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[...] spent per viewer also jumped from 195.2 minutes in September to 212.5 minutes in October. Source: NewTeeVeeOne of the most interesting revelations to emerge from Nielsen’s latest study was the rise of [...]
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Pretty amazing, but not surprising.
Is Nielsen counting only Facebook video streams and not embeds of other video services?
If they don’t count embeds, it would be interesting to see what that number becomes if you count embedded plays.
How is it that you say Top 20 and I can only see nine properties in the list :-S
@Anand, that was a coding error on my part. It’s been fixed.
@Frank, I’ll check with Nielsen to confirm how they measure.
@Frank–Facebook’s video streaming numbers reported in VideoCensus only include streams played through Facebook’s player, not embeds of other players.
I crank out a ton of video. Most is posted to 10 services outside of Facebook using TubeMogul, then cross-posted back to Facebook.
@franksinton is on target because Facebook video embeds are huge. They have created a web where no light will escape. Their uniques are 2.5X Hulu’s according to Nielson. YouTube still rocks the super flow, it is the new TV. — TR.
Does anyone know if it’s possible to see how many views a specific video uploaded on Facebook has? (like YouTube number of views)?
Thx.
Hi,
Nielsen is deadly wrong according to the video of the post below made by Facebook.
http://media-tech.blogspot.com/2009/07/facebook-sert-un-milliard-de-videos-par.html
Around time 02:10 in this video, the Facebook engineer says that they already serve 1 billion video a month…
PS: this video is 4 months old already.
Hey nice post, in no time Facebook will be number 2, but it will take some time to beat the the “big” Youtube as there is big gap between the views.