Online Video Views Are Not “Lost” on ABC.com; over 580,000 episode starts were reported for last Tuesday’s season premiere. (WebProNews)

CBS Sports Coverage of Super Bowl XLIV Scores Highest Rating in 23 Years; ratings for this year’s game were up 10 percent over 2009. (TVByTheNumbers)

NBCU’s HD Leap Into Vancouver; the network plans a leaner approach to producing this year’s games despite broadcasting all events in HD for the first time. (Broadcasting & Cable)

Microsoft Readies “Smooth Streaming” Online Video Viewing of Winter Olympics; Microsoft principal evangelist Jason Seuss discusses Microsoft’s team-up with Akamai to deliver high-quality streams for this year’s games. (Beet TV)

Shorter Spots See Higher Completion Rates; according to an analysis of video ad network YuMe, clickthrough rates trended steadily downward, to 0.74% from 1.88%. (eMarketer)

Rovi and FourthWall Media to Collaborate on Enhanced TV Platform Solution; the company formerly known as Biap will help Rovi implement EBIF technology in its interactive program guide. (release)

Veeple Launches Search Engine-friendly Video Embed Codes; the web video platform has modified its video embed codes to allow placement of text content for SEO purposes. (ReelSEO)

NBCU Projects 200 Million Will Watch Winter Olympics TV Coverage; NBC Universal’s president of research, Alan Wurtzel, suggests that 200 million viewers will watch at least some portion of the Winter Games. (Multichannel News) To measure the total audience across TV, online and mobile devices, NBCU is partnering with various research providers to create a Total Audience Measurement Index (TAMi). (MediaPost)

Ustream Launches a New Desktop Client; live streaming firm launches a new client called Ustream Producer, which includes high-video quality and editing tools to give live streams an added layer of polish. (TechCrunch)

Movie Gallery Plans Restructuring; Hollywood Video chain owner is preparing to file for bankruptcy as soon as next week, according to people familiar with the matter. (Wall Street Journal)

The iPad’s Threat to Advertising; IAB CEO Randall Rothenberg waxes philosophical about the effect that walled garden devices like the iPad have on the advertising industry. (I, A Bee) Also: How the iPad helps mobile ad firms — and hurts traditional online advertisers. (GigaOM)

The Future of Branded Entertainment: Q&A With Brent Friedman; co-founder and president of Electric Farm Entertainment talks about how to integrate sponsor messages into branded videos. (SparkSheet)

Motorola Ships 100 Millionth Digital Entertainment Device; celebrating 50 years in the consumer electronics market, Moto’s Home and Networks Mobility business shipped its 100 millionth digital entertainment device. (press release)

At NewTeeVee, we usually prefer to talk about the future rather than the past. In light of a decade coming to an end that brought us everything from BitTorrent to YouTube, we made an exception and chronicled the development of online video over the last 10 years.

We’ve summarized the years from 2000 to 2004 here, from the dotcom bust to the birth of user-generated content. This post will focus on the second half of the decade, starting in 2005. Once again, we’ll concentrate on a few major events and trends in an effort to make the history of online video bloggable.

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From the tragedy of 9/11 to the groundbreaking election of Barack Obama as the first black president of the United States, the first decade of the 21st century had its fair share of memorable moments. However, what really set these years apart from decades before is how these moments and others were being shared digitally. Armed with cell phones, cameras and camcorders, ordinary people all around the world were shooting photos and videos and sharing them online. First on Flickr, then on YouTube.

The years from 2000 to 2009 were in many ways not only the birth of online video as a mass medium, but the end of television as we know it. NewTeeVee has been covering these developments since we launched in December of ‘06, and Om kept a close eye on related trends over on GigaOM in the years before. Still, even we tend to forget sometimes that online video existed long before YouTube, Hulu and all the others that came to dominate the space even appeared on the scene.

To commemorate the end of the decade, we decided to take a trip down memory lane. Think of it as the history of online video, condensed down to the major events and trends of the last 10 years. We’re starting our little time line with the beginning of the new millennium in 2000 through 2004 and will conclude it with the other half tomorrow.

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