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Omniture Gets Into Video Tracking
Though the adoption of embedded media such as Adobe Flash and video players lets companies engage their visitors, it also eliminates the visibility into online activity that site operators have traditionally enjoyed. To meet that need, a raft of new companies like TubeMogul and Visible Measures have launched in the past few months, joining companies like Brightcove, which has been providing this with video delivery for several years, and Google Analytics, which recently unveiled an event model that tracks user actions such as interacting with a video player.
Now web analytics giant Omniture is getting into the game. The firm hopes that by tying video player interaction to visitor outcomes, it can give marketers back some of the visibility they’ve lost, helping them to better understand the effectiveness of online video.
BitGravity’s Grounds-Up Approach to Content Delivery
DEMO REPORT: Watching TV clips on the Internet is like listening to the radio on your TV: Sure, you can do it, but you’re really missing the point.
At least, that’s what Perry Wu, BitGravity’s co-founder and CEO, thinks. BitGravity runs a high-capacity content delivery network (CDN) designed to carry high-definition, real-time video that scales to large numbers of concurrent users.
Pricing its services around half the cost of comparable offerings, it’s fueling the CDN price wars we covered in November. With the ubiquity of H.264 in Flash and hugely attended live events such as the 65 million-stream Live Earth event in July of 2007, high-bandwidth media is definitely here. In fact, BitGravity’s service streamed the DEMO presenters live to thousands of viewers worldwide.
We sat down with Wu, a former VC and serial entrepreneur, on the eve of his DEMO launch of live video services to discuss the future of Internet video.
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© 2009 The GigaOM Network. Marketing consulting by ACS.
