Author Archive
Essay: The Myth of Infinite Bandwidth
Back in the late 1990s I was often asked what I thought would happen if Internet bandwidth was infinite — what would that change about the Internet itself? Level 3’s (LVLT) recent decision to slash prices on its content distribution network and rumors of new multi-terabit cables across the Pacific have me wondering if we are actually getting closer to having infinite bandwidth.
But when replying to the infinite bandwidth question I was prone to posing a return question — what does infinite bandwidth actually mean? As an example, I would often say that infinite bandwidth meant that I could personally consume terabits of bandwidth at any location on the planet at any time without loss or jitter. And, since bandwidth would be infinite, it would be the ultimate commodity and free.
Can Internet Video Deliver A Nielsen Ratings Point?
The delivery of Internet video to your PC and television has changed the way we consume entertainment — but when will the Internet be deemed a successful channel for Hollywood?
The Internet needs to deliver to the entertainment industry a metric of success that translates into revenues and mindshare –- in other words, a rise in one Nielsen ratings point (approximately one million viewers at the same time). Nielsen ratings points generate advertising revenues and help future advertising sales. That is how the entertainment world brings in dollars and that, as they say, is the bottom line. So when will being delivered over the Internet cause the Nielsen ratings of your favorite show go up by a point? My bet: a lot sooner than anyone thinks.
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