When one is asked about Google’s incredible success to date, and what they did so right, the obvious answer will likely involve an explanation of the brilliant technologies that make up PageRank and Adwords.

But if one looks under the hood, there’s also a not-so-obvious reason that played an equally critical role in Google’s success: the fact that the web has been predominately comprised of text. Text affords Google the friendliest technological and legal environments to apply and optimize its superior algorithms.

But what happens in a future where video, not text, is the fundamental element of the web? If Google cannot translate and convert the advantages it had in a text-dominated web into a future web of videos, Google is in trouble.

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