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Can Gore and $300M in Ads Move the Needle on Climate Change?
The fight against climate change in the U.S. is getting billions of VC dollars for tech innovation, the attention of presidential candidates, and game-changing legislation. So what else could it possibly need? Better advertising, at least according to Nobel Peace Prize winner and former U.S. Vice President Al Gore.
Gore is working with the non-profit Alliance for Climate Protection to launch a $300 million, three-year-long online and TV ad campaign that advocates carbon-reducing policies, according to the Washington Post. The group, which was founded by Gore, has just put its first ad online; check it out below. The “We” campaign is also slated to launch Wednesday on TV. One spot will supposedly feature the bizarre duo of Pat Robertson and Al Sharpton bonding over climate change policy — and that will convince…?
See the rest of the story on Earth2Tech.com.
YouTube Mobile Is Live
Check it out folks, the mobile, non-carrier-guarded version of YouTube is here — and right on schedule for the June date that a YouTube spokesperson told us about a few months ago. You need a phone that supports streaming video and should probably have a good mobile data plan.
The best part is that you no longer have to purchase Verizon Wireless’ truncated, lame service to see YouTube on yer phone. A YouTube spokesperson told us in March that as soon as Verizon’s YouTube exclusivity clause was over in June, the site would go live. That deal deadline must have just hit the dustbin.
We’re a little disappointed that the site falls short of a true mobile YouTube experience, where viewers can watch any video that’s on the web on the mobile. The site’s FAQ section says:
Who Watches Mobile Video?
What kind of Americans are starting to watch video shows on cell phone screens? According to data from Nielsen, middle-aged men with high incomes. That proves the price point is just too high right now — oh yeah, and rich old men always have all the fun.
Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:
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Zannel Gets Knocked Up
Mobile video is one of those things that will be a massive market, when the right service finally finds the right population — mobile-savvy users, with decent phones and data plans, and a reliable way to monetize the service. Startup Zannel is working on the recipe, and is using — what else — movie promotions to do it.
On Wednesday the company will announce a partnership with Universal and a promotion for the film Knocked Up, which will include a branded channel and a contest for users to upload videos of themselves dancing. The idea for the dancing videos is a little tired, but scoring a big media partner is always a good idea.
Notes from PDF: YouTube Candidates
Who thinks John Edward’s hair flip-n-comb video is the equivalent of the Howard Dean yelp? It’s no macaca, and pretty dated, but still. Well, if anyone could predict, it’d be the folks hanging out at the Personal Democracy Forum, which opened in New York this morning (or maybe Craig, who’s been covering this closely for NewTeeVee).

The PDF conference looks at how technology is changing politics and had speakers like NYT writer/author Thomas Friedman, Google CEO Eric Schmidt and marketingsmith Seth Godin. The online video folks were all hanging out too, with representatives from YouTube, and Blip.TV, among others. Here’s the lazyblogger’s list of 3 bits for the ‘YouTube candidate’:
Online Video in China: All Cash, No Biz
China’s online video startups might have been the hot venture trend over the past year — see Jackson’s wistful note about making a career change — but are they making any money yet? Not so much, and it won’t likely happen for a while for distribution companies, according to analysts like CCID Consulting. CCID put out a report today condemning many Chinese online video websites for “burning money” and relying on “immature profit models.”
The report contends,
Under the dual pressures of widely recognized lack of profit models for online video and high operating cost, it is virtually building castles in the air if websites want to maintain their normal operations through operating revenues.
NBC TV shows on cell phones
Are we ready for full length TV shows on cell phones? — If you watch a lot of mobile video over 3G, you’ll probably say heck no. Well, it’s coming anyway — NBC Universal and MobiTV say they’ll be offering full-length prime time shows on-demand over wireless networks.
That means if you really must watch shows like The Office, Monk, Heroes, or Battlestar Galactica, on the go on a mobile device, then you’ll likely have to pay a fee starting at $1.99 to view ‘em within a 24-hour period. Some of the shows like Friday Night Lights will be offered for free with ads. I’m not sure I want to pay for anything that is free and looks a lot better on my TV. Though some of these shows do have a hard core enough following that some viewers might want to shell out those prices to get a 24-hour mobile window.
The companies don’t say much about what wireless networks the content will run over or which carriers will offer what. But offering full-length shows on mobile is an interesting move because current mobile video content is largely made up by short clips. Clips are better suited for small screens and limited cellular bandwidth. Hence why we’re also a bit skeptical of how full-length shows on mobile will fare.
SF Online Video Meetup: Feb. 26
Walk a few blocks in parts of San Francisco and you’ll pass half-a-dozen offices that house online video companies. That’s why we like it here. So, in honor of the Bay Area’s booming online video industry, there’s this monthly online video meetup event, that I’ve been helping organize. The last one was great and the next one will be bigger and better — this Monday, Feb. 26, with presenters from Castfire, Jaman, Webshots, and Vodpod. Sign up on the Meetup site if you’re down to get more info.
NHL, YouTube embed update
Looks like a case of the right hand not knowing what the left hand is doing — or maybe some old hockey puck head injuries are haunting the NHL folks. Now the latest word from the NHL is that the problem with the blocking of some of its YouTube embeds yesterday was due to both an “internal miscommunication,” and an internal “technical glitch” which have since “been corrected.”
“Someone made a technical mistake, not deliberate, it wasn’t detected right away, once it was, it was fixed…so there was an element of both [miscommunication and technical glitch].” — NHL PR
So the NHL says it is a glitch on their end which has now been fixed. Fair enough. Hopefully that “someone” didn’t lose their job or land in the corporate penalty box.
Only other weirdness is that earlier this morning, NHL’s Mark Fischel was quoted saying that YouTube was the culprit, according to this site (the site has since been changed):
Hope things are well, and please try to get this out to the bloggers who have been talking about this. The problem was a glitch in the system on Youtube’s end and is fixed now. It isn’t the NHL’s policy to prevent embedding of videos.
So more miscommunication in the morning’s PR response. Final answer — NHL says we screwed up and it’s now fixed and we will still allow embedding. Game on!
Is NHL putting YouTube Sharing on Ice?
Update 2: NHL now says the problem was a glitch/miscommunication on their end. The conclusion to the story (hopefully this is it?) got so long, we wrote it up in a separate post.
Update: NHL tells us: “We’re trying to determine why this happened…it wasn’t at our request. We have a call into YouTube and should be able to tell you more later today.” Also several of the NHL videos on YouTube that we linked to have had their embed tags reinstated — this is what those looked like before the fix.
Media companies are struggling over how to work with YouTube. Is the video site a friend or a foe? Even those that are embracing Google’s online video company aren’t so sure where to draw the line.
The NHL, which gained nearly universal praise for its decision to allow widespread use and sharing of highlight clips on YouTube, seems to be putting the practice of allowing embedding on ice, with some NHL clips on YouTube now sporting the line Embedding disabled by request in the embed code field.
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