BitTorrent After The Pirate Bay: Do You Still Need Trackers?
The Pirate Bay made headlines earlier this week with yet another dramatic announcement, this time that the notorious BitTorrent site’s tracker has been officially shut down. But the move won’t impact downloading, site admins explained on a blog. Trackers are no longer needed to facilitate BitTorrent transfers, the blog entry explained, because decentralized extensions of the P2P protocol are mature enough to pick up the tab. “It’s the end of an era, but the era is no longer up2date,” the blog proclaimed.
As always with announcements from the folks at The Pirate Bay, there’s a lot of self-serving smoke and mirrors, mixed with a good amount of hubris. However, the announcement does bring up an interesting question: Is BitTorrent really ready for a world without trackers? We talked to some of the major players to find out.
Microsoft and Nielsen Partner for 1 vs. 100 Measurement
We’re big fans of the way the Microsoft Xbox LIVE game show 1 vs. 100 blurs the lines between TV and gaming. As the second season of 1 vs. 100 starts today (at 5 p.m. PT! Rush home and get in the mob!), it will have an added twist that makes this endeavor even more unique — measurement.
The folks in Redmond are teaming up with Nielsen to track how many people are playing (and checking out the ads). From a post on the Microsoft Advertising Community blog post:
The Xbox LIVE advertising group has teamed up with the Nielsen Company to launch a pilot test, beginning with Season 2 of 1 vs. 100, to obtain content, channel and ad specific metrics and identify who was playing the game and saw a particular advertisement. This is the first time content delivered through a video game console network will be capable of being measured by Nielsen’s television, online and video game metering technologies, such as the Nielsen people meter. Our goal is to ultimately provide advertisers with concrete Gross Rating Points (GRPs) and Targeted Rating Points (TRPs) to maximize their media spend.
Given that Microsoft said that it got up to 200,000 players each of the two nights the show aired per week during season one, it’ll be interesting how that number a.) does in season two and b.) compares with what a third-party research firm like Nielsen says. Of course, if Nielsen reports big numbers, Microsoft can charge more for in-game ads.
For more on why we think 1 vs. 100 is a good indicator of where hybrid media is heading, check out Liz’s Long View article on the topic over at our subscription research service, GigaOM Pro.
Premium Content Drives Connected Device Adoption
The online video revolution will be televised, meaning that it will soon show up on TVs, Blu-ray players and other connected devices, a panel of execs agreed at the Future of Television event in New York on Thursday. But the content that’s available on those devices could affect how much consumers think they’re worth. As Shawn DuBravac, chief economist for the Consumer Electronics Association, put it, “Consumers will pay more money for a connected TV if it has premium video content.”
At the same time, there are some limitations to connected devices. In the short term, most of them carry the same content — Netflix, Amazon video-on-demand, YouTube, Pandora, etc. Zach Klein, chief creative officer for Boxee, said that’s because only so many content partners are willing to work with companies like his to distribute online video to devices.
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Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa’s Engagement
- Editor rating:
About a month prior, Johnson had begun working with the team at Tumblr to create a wedding proposal that suited them as a couple — a big, splashy takeover of every Tumblr user’s dashboard, in which he’d pop the question in a post only Nystrom could respond to. That night, Johnson had just used a “secret link” to activate the proposal post, meaning that soon the entire Tumblr universe would be able to see it…except that his first attempt to activate it didn’t work.
Meanwhile, the ring box was on his desk, the accompanying proposal video was now live on Vimeo, and he was growing increasingly worried that the surprise was about to be blown. Finally, some urgent IMs to the Tumblr team got the proposal post working — just as Nystrom left the room to go check on the spaghetti. “There was no not-obvious way to be like, ‘HEY, WHY DONT YOU COME OVER AND CHECK TUMBLR!’” Johnson said via IM. “I was thinking of saying, ‘Oh man, so-and-so just put up this hilarious post,’ but that seemed sort of lame.”
Finally she returned to their office and refreshed her Tumblr page — giving Johnson just enough time to get down on one knee and get the ring ready. Read more of this story
Sungale’s Sub-par Portable Media Player
I have plenty of questions about the new Sungale Cyberus ID700WTA portable media player. Why does this device have so much trouble connecting to my wireless network? Why do my video clips continually skip and stutter when I’m playing them back? Why is the touchscreen so hard to use?
But most of all, why would anyone pay $279 for this device?
On paper, the Cyberus ID700WTA “Smart Info Engine” sounds great. It’s a portable media player/e-book reader with a big 7-inch color touchscreen. It plays back photos and videos, as well as audio tracks in a variety of formats such as AVI, MPEG4, DVIX, XVID, WMA, JPG, BMP, TIFF and PNG. It has wireless Internet access, and allows you to watch video from YouTube, listen to IP radio, check weather, get news updates and driving directions, check your Gmail, and look at photos from Picasa.
Google Adding Automatic Captions to YouTube Vids
Google is making it easier for deaf, hard-of-hearing and global audiences to enjoy YouTube today, by announcing features that make adding captions to videos much easier.
The first feature uses the same voice-recognition algorithms found in Google Voice along with the YouTube caption system to create auto-captions for videos. A Google blog post announcing the feature warns, “The captions will not always be perfect,” but it’s definitely a good first step.
Additionally, you can automatically translate captions into one of 51 languages, making videos more accessible to a global audience.
The second caption feature is automatic caption timing. This is a slightly more manual process for adding captions to videos, but it’s still very cool. Creators just upload a text file with all the words in a video, and Google figures out when the words are spoken to create the appropriate captions.
An example of both in action is embedded in the video above.
Google says both features will be available in English by the end of this week. Automatic captions will only be visible on select partner channels to start as the company works out the kinks. The auto-timing feature will roll out globally for all English-language vids on YouTube.
Vid-Biz: Satellite, Spot Runner, Vivendi
DirecTV and EchoStar Get New CEOs; Michael Dugan to come out of retirement to run EchoStar, while Michael White is leaving Pepsi to head up DirecTV. (The Hollywood Reporter)
Spot Runner Intros a Web Platform; company says the Malibu Media Platform helps to algorithmically match ad buyers and sellers. (MediaWeek)
Report: Vivendi Wants More Cash from GE; company wants a bigger portion in cash for its 20 percent stake in NBC in regards to the Comcast deal. (Bloomberg)
Lawyers Launch Class-Action Redbox Site; RedboxLateFees.com let’s people figure out if they are eligible to join the lawsuit. (Video Business)
GlideTV Intros On-Screen Keyboard App for Macs; the GlideTV OSK links the living room to popular application and web sites when used with the GlideTV Navigator. (GlideTV)
CoolIris Now on TV.com; TV portal now using the 3-D visual interface in its “Shows” section. (TechCrunch)
Which HD TV is Right for You? HDGuru provides a walk-through when picking a new set. (HDGuru)
UPDATED: Flip Cameras to Get Wi-Fi?
UPDATED: The next iteration of Flip video cameras will reportedly be WiFi-enabled, allowing users to wirelessly upload their videos. Pocket Lint first broke the news, and CrunchGear claims to have confirmed it. This next-gen Flip will also reportedly have a slide-out screen that reveals the record and menu buttons underneath — the screen will not, however, be a touchscreen. Update: We had a chance to speak with a few Cisco/Flip reps this morning who said they had not confirmed this news and would not comment on any upcoming products.
The addition of Wi-Fi will would be a nice touch for the video camera, and an appropriate marriage with parent company Cisco’s networking tech. (Perhaps the Wi-Fi will even tie into the mysterious forthcoming Flip set-top box.) But the bigger question plaguing the entire Flip line is just how much life is left in a standalone product. Decent video-recording capabilities are being embedded in phones like the Droid, iPhone and iPod Nano. As we learned earlier this year, the video quality of the Nano doesn’t quite match up to the Flip cam yet, but that’s a big yet. Will people want to carry around a dedicated video camera when their phone will do just fine for capturing spontaneous moments?
When we’ve spoken with Flip reps in the past they’ve put on a brave face and said that there is enough room for lots of players in the space, but it’s hard to believe that. With multipurpose devices getting better at shooting video and the high-end HD cameras dropping in price, the better-than-good-but-not-great Flips are getting squeezed out.
Upcoming Boxee Beta Puts TV Content Front and Center
Boxee CEO Avner Ronen stopped by our NewTeeVee Live conference last week to officially announce the first Boxee-branded hardware, a set-top box that will be available sometime next year. I interviewed Ronen after his keynote, and he gave me a few more details about both the box itself and the upcoming beta of Boxee’s software, which will be officially unveiled at an event in New York on Dec. 7th.
The upcoming beta is going to be much more media-centric and less application-focused than the current alpha version, which Ronen told me is largely to make it easier to find movies and TV content. Users will no longer have to remember who’s supplying Boxee with what kind of content, but will simply be able to browse a list of shows or search for specific titles.
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