Be KANYE: Bad Campaign, Fun Ad
Kanye West’s career at this point seems at least partially built on his ability to put on a good show — his music is solid, but it’s the presentation of his life as a brand that has made him a major player in all aspects of pop culture. Wouldn’t you want to be Kanye, living the high life? Well, now, thanks to Be KANYE tablets, you’ve got your chance.
Playing like it was produced by Gabe and Max, this video demonstrates a keen understanding of what works in online video: short, fast-paced, and chock full of goofy charm. It’s also good enough to provide some dead giveaways as to its viral nature: 1-877-BE-KANYE, when called, sends you to bekanyenow.com, which not only offers some useful information about the “product” (”Be KANYE tablets are not tested on animals. That would be weird”) but emphasizes the lack of an E in its spelling of Absolut. Because, of course, it’s actually selling Absolut vodka.
Where the Hell Is Matt? Why the Hell Didn’t I Think of That?
I had to do a double take when reading a post on BoingBoing this morning about the guy who does silly dances around the world. Hadn’t I seen that already, like, a couple years ago? Why in the hell is BoingBoing posting that?
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.
Which goes to show you why it’s important to actually read the words that accompany the pretty video embeds (and the words in the embed). Turns out, this is the third dancing-around-the-world video by Matthew Harding, and the second one that he didn’t have to pay for.
Nice work if you can get it.
Whedon to Pioneer New Distribution Model
Joss Whedon’s upcoming writers’ strike-inspired web series, Dr. Horrible’s Sing-Along Blog, is the closest thing to a sure hit online, even if it is going to be a musical (hey, that’s just unusual — not bad!). Turns out Whedon has a pretty interesting plan for pleasing fans, making a big impact, and perhaps making a bit of money, too.
The plan (which was first posted as a comment on a fan site, I believe) is to release the three parts of the 42-minute project on July 15, July 17 and July 19 respectively, for free. But at midnight on July 20, “They will vanish into the night, like a phantom (but not THE Phantom – that’s still playing. Like, everywhere.),” as Whedon put it. After that, the whole thing will be available for purchase.
I like it! A way to have scarcity without signing some exclusive deal with a portal whose audience isn’t necessarily your fan base. A way to get everyone in the same place, buzzing about what you’re doing without depending on outside promotion. Hey, maybe it’s something only Whedon could do, but it’ll be exciting to watch it play out.
Vid-Biz: PwnorDie, SAG, IKEA
Or Die Networks Branches Into Video Games; PwnorDie.com to launch in fall, as we reported earlier, the site will be video-based and won’t let you actually play games. (The Hollywood Reporter)
Hollywood Make “Final Offer” to SAG; union most likely to wait a week and see if AFTRA ratifies its contract with the studios. (The Wall Street Journal)
IKEA to Launch Web Series; break out the Allen wrenches, as Illeanna Douglas stars in the new scripted comedy, Easy to Assemble. (TVWeek)
VOD Stats; VOD households have grown to 42.5 million in 2008 from 12.9 million in 2003; will reach 60 percent of households by 2012, karaoke most popular free VOD content. (eMarketer)
Time Warner Cable Launches “StartOver;” rolling out in NY, the service lets latecomers start a program over if they show up in the middle, but disables fast-forwarding through the ads. (TV Decoder)
Instablogs Launches Daily Video Show; Global Report will feature content from citizen journalists all over the world. (Instablogs)
Copyright Office Wants to Deny License to Net Companies; in a report, the agency says companies that want to stream local TV signals shouldn’t be granted the same license that cable companies get to carry the same signals. (Multichannel News)
Flash Files (Not Flash Video) Get Search
Adobe, Google and Yahoo have announced they are banding together to enable searches through Flash content, but the service won’t index FLV files — meaning no new way to search YouTube videos. Perfecting video search seems to be a nagging issue for the industry, but it also could just be a solution looking for a problem.
According to the Google Webmaster Central Blog, the new Ado-Goo-Hoo search functionality discovers and indexes textual content and URLs within Flash files. FLV files are not indexed because there are no text elements in these files. An Adobe senior product manager told InfoWorld that video search capabilities could be added at some point.
Veoh Quits Viral; Should Portals Make Content?
Veoh last week discontinued Viral, its original video show, by laying off host Sunny Gault. Gault was the only member of the cast and crew who was a full-time employee, the company told NewTeeVee. The show’s final episode is embedded below:
Viral, which debuted in November 2006, looked at the world of online video from the inside, with Gault interviewing web video creators and tool makers. We’d run into her at many a conference and done a couple interviews on the show. But the show never actually went viral itself, said Veoh spokesperson Gaude Paez, only surging into the thousands of views when it was featured on the Veoh homepage, which until earlier this year auto-played a featured video whenever someone loaded it.
“Now it’s probably averaging maybe less than 100, to around 700 views — so not a whole lot of traction,” she said. “It wasn’t getting as much viewership without the promotion.”
NTV Station Today: Engaged Redefines Fake Reality
Fake reality shows are becoming almost as common as real reality shows online. But new comedy series Engaged, in which a self-obsessed couple plan the ceremony that will only make them forever miserable, raises the bar by focusing on, in Karina Longworth’s words, “the conflict between public and private.”
Meanwhile, PostSecret put out a plea for 1-800-SUICIDE, explaining in simple terms the government bureaucracy that puts this organization in jeopardy. And Sales Guy vs. Web Guy offers a first-person-shooter point-of-view on the epic struggle between IT and sales.
Netflix: Just Kiddin’ About No Queues
Netflix had decided to keep its popular-in-spirit-but-not-in-numbers profiles feature after all. The DVD rental company had announced on June 18th that it would ditch the multiple-queues-under-one-account service as of Sept. 1st. Evidently this didn’t sit well with current users, who formed an online petition and Facebook protest groups. The company ate its humble pie today through a corporate blog post:
For users of Profiles, I have good news to report: we will keep the feature with no plans to discontinue it.
And in a nice bit of folksy corporate candor, the company copped to the idea that the feature may not be that popular, but maybe popularity isn’t everything:
Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a very small minority would help us improve the site for everyone. Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience. Simplicity is only one virtue and it can certainly be outweighed by utility.
Hat tip to Wired’s Epicenter blog.
ON24 Launches Virtual Show
ON24 is expanding beyond traditional corporate webcasting with its new Virtual Show product. Think of Virtual Show almost like a Second Life for trade shows, only without the avatars and full 3-D world. Customers can create customizable digital convention floors where attendees can log in, visit virtual booths, watch live-streamed or on-demand online video demonstrations and network with other virtual attendees.
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With rising fuel prices and a depressed economy, it’s not hard to see the cost benefit of hosting a trade show online. The average mid-to-large company shells out about $550,000 a year on trade show expenses. ON24 says hosting a virtual show will cost a company between $20,000 and $50,000 to produce.
ON24 isn’t alone in this space, Unisfair and GoExhibit both offer similar services, and some companies like IBM have used Second Life to host digital trade shows.
While the technology is there and the benefits are appealing, I’m a believer that trade shows are more than just a collection exhibitors and demonstrations. They are about connecting with other people in your industry face-to-face, shaking their hand — and getting them drunk. That’s something you just can’t do virtually.
$30M: The Magic Number for Resource-Hungry Chinese Video Sites
The Chinese video market is currently much more volatile than ours in the U.S., with startups scoring huge rounds of funding to compete for a rapidly growing broadband userbase, but also facing the risk of closure if they can’t get on good terms with the government. With this much money in the game, someone’s going to get hurt. But in the last week alone, news emerged that Chinese video-sharing site Youku and Ku6.com both raised at least $30 million.
Youku said today it had raised $30 million from Brookside Capital Partners, Sutter Hill Ventures, Farallon Capital and Chengwei Ventures. That’s in addition to a recent $10 million loan from Western Technology Investment. (Sample video embedded above.)
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