Metacafe Chops Producer Payments
Metacafe has changed the payment conditions of its Producer Rewards program, lowering the the amount paid to video creators by more than half. According to a post on Metacafe’s blog today, under the new terms, producers accepted into the program will earn $2 for every 1,000 views. Previously, producers were paid $5 for every 1,000 views.
Additionally, Metacafe now explicitly excludes views from outside the U.S. from counting toward those producer rewards. So producers will only get that two bucks when 1,000 views from within the U.S. are reached. These new payment terms start Nov. 1 and will affect both new and existing program participants.
Echoing (almost the exactly) the words on the blog post, Michelle Cox, Metacafe’s communication director, told me in a phone interview, “The change is all about better aligning the program costs with our revenues. We are continuing to make sure that we are running the business in a prudent fashion.” Cox also said that Metacafe had been subsidizing the Producer Reward program quite heavily up until this change.
Metacafe Launches Film Fest
Video sharing site Metacafe is partnering with Microcinema to launch the MetaFest online-offline film festival. Interested filmmakers can submit their works (ten minutes or less) through Metacafe between now and September 10, 2008.
The grand prize winner will receive $5,000 cash, and there will be a $2,000 cash prize for the “short-short” winner with the best film three minutes or less. Select films will be featured online at Metacafe for six months as well as be a part of the live, offline component with theatrical screenings in San Francisco as well as 60 to 80 other locations across the U.S. and Europe.
Online TV service Babelgum recently concluded its online film fest and announced its winners at Cannes.
NTV Moneymaker: What Would You Do for a Klondike Bar?
User-generated advertising contests are a dime a dozen these day, but this one caught our eye for having an especially pricey grand prize: $100,000 and a private consultation with the online video gods of The Lonely Island and Saturday Night Live (Andy Samberg, Akiva Schaffer and Jorma Taccone). The requirements? Make a silly 15-90 second video about what you’d do for a Klondike Bar.
The contest is being put on by Klondike, and has a final deadline of July 31. Yadda yadda you waive all your rights if you enter. They’re also giving away $25,000 for watching and rating videos. Basically, these people are throwing cash around — might be worth a look.
The Lonely Island guys — who are also helping judge the contest — created a example to get you inspired:
The Phone Call - More amazing videos are a click away
NTV Moneymaker is an irregular feature in which we showcase a way to make a living with your video skills.
Metacafe Founders Cash Out
The Metacafe founders, who were no longer involved in day-to-day operations of the company, have reportedly cashed out their shares in the company, each taking home a $2.5 million payday. This information comes from the Israeli paper TheMarker, as written up by TechCrunch.
Co-founders Arik Czerniak and Ofer Adler each reportedly held a fully vested 2.5 percent of Metacafe, which was valued at $50 million for the purposes of the transaction. They are no longer involved with the company.
Even at the time, in December of 2006, it seemed like a rumored tentative offer from Yahoo (we had heard anywhere from $200 to $700 million) was the best Metacafe was going to get. But the company held out, and acquisition talks fell apart.
Vid-Biz: How-To, Hollywood, Marvel
Some How-To Videos are Making Money; instructional videos on stuff like turning a flashlight into a laser earned Kip Kedersha $102,000 from Metacafe last year. (The New York Times)
Hollywood Divided Over Net Neutrality; WGA president testifies before Congress to keep the Internet open, but studios want broadband providers to fight piracy. (Variety)
Marvel Comics Launches Global Digital Media Group; former Sony exec Ira Rubenstein to head up the group; will look for online opportunities in animation and video. (paidContent)
Next New Networks to Use Collarity; new media network will employ the company’s behavioral user-tracking and content services. (MediaPost)
Broadband Enterprises Taps ScanScout; ScanScout will be the video network’s exclusive in-stream video ad provider. (release)
To Frak or Not to Frak; a look at how TV networks are dropping a new kind of f-bomb. (TVWeek)
60Frames and The Kids in the Hall Team Up For New Short; “Carbangers” reunites the original cast for their first taped sketch in six years. (60Frames) (NSFW)
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