Success Proves Slippery for Microsoft’s Soapbox
Microsoft is pulling back on Soapbox, the UGC site the company launched in 2006, creating another video victim lost in the wake of YouTube’s success. Our initial reaction when reading this news was, “Oh yeah, Soapbox, forgot all about that,” which basically sums up its also-ran position in the online video landscape.
CNET reports that Microsoft is looking to transform Soapbox from a limp UGC free-for-all to a site where bloggers and citizen journalists can post videos relevant to categories like lifestyle, entertainment and finance, three areas Microsoft focuses on. But the future of the video site isn’t certain. Microsoft Vice President Erik Jorgensen told CNET, “We haven’t decided whether you just continue to support it or whether it is too expensive and out of our focus to do.”
YouTube continues to dominate the user-generated space, and has gobbled up such a huge chunk of the market that much of its early competition has thrown in the towel. Microsoft is just the latest in a string of competitors to scale back on or get out of the UGC game entirely. AOL stopped supporting user uploads last year. Last month, Crackle (formerly Grouper) cut off its user upload program and Metacafe killed its Producer Reward program. Both of those sites now have more of an emphasis on professionally produced content.
Vid-Biz: Joost, Firefox 3.5, Cabonauts
Joost Gets 12 New Content Partners; web TV service to get content from Marvel Enterprises, Speed Racer Entertainment, and TOEI Animation, among others. (release) In other content partner news — Metacafe Adds TV Hub; section will be feature clips from television programming from CBS, TBS, TNT and the CW. (The Wall Street Journal)
Firefox 3.5 Makes Video More Like Web Pages; the browser’s user of open-source video standards open up new interactive possibilities. (TechCrunch)
Erin Gray to Be Casting Director for Hayden Black’s Cabonauts; former Buck Rogers star will bring the roster of celebrities she reps as part of her Heroes for Hire booking agency. (release)
Boomers Spending More Time Surfing Web than Watching TV; new research from Changewave finds the older set are spending 12.9 non-business hours each week surfing the web and 11.8 hours watching TV. (The Hollywood Reporter)
Is a TV “Family Hour” Dead? TV execs gather to discuss how DVRs and new technology platforms have made the idea of families gathering at one time to watch television a thing of the past. (The Wrap)
Vid-Biz: Microsoft, Beat, Skyfire
Microsoft Mediaroom Brings Virtualization to IPTV; company says the technology can deliver a six-fold reduction in the number of physical servers needed to run a full IPTV service, reaching 30,000 subscriber homes per market using less than 10 servers. (release)
Samsung, Bebo and Endemol Find their Beat; daily magazine style web series will feature live music, interviews with stars, music news and more. (Guardian)
Skyfire Comes Out of Beta; mobile browser provides full access to features on web sites including video sites like Hulu and YouTube. (VentureBeat)
Ooyala Launches Swift; white label company’s new video player has a smaller web footprint and features better bandwidth detection and a flexible, modular design. (Ooyala Swift FAQ)
Zensify Launches iPhone App; unites updates across your social graph including YouTube, Flickr and 12Seconds into one news feed. (Zensify)
GodTube Founder Buys TV Network; Chris Wyatt along with Dr. Robert Schuller acquires cable channel AmericanLife TV, plans to turn it into a “family values” network. (Broadcasting & Cable)
What does Sonia Sotomayor Mean for Show Business? The Hollywood Reporter looks at the Supreme Court nominee’s legal history and thinks that aside from some labor issues, she will be studio friendly. (The Hollywood Reporter)
Metacafe Kills Off Producer Rewards Program
Independent creators hoping to make a buck off their videos have one less outlet to do so. Metacafe announced yesterday that it will terminate its Producer Rewards Program June 30.
In a corporate blog post, Metacafe said:
While we have worked to maintain the Producer Rewards program during the past year, we are now faced with a market environment that requires us to focus on profitability in the near term and are not in the position to continue to subsidize the program.
The move to halt payment for UGC isn’t surprising. In October of last year, the site chopped producer payments by more than half to just $2 for every 1,000 views that came from within the United States.
Vid-Biz: TiVo, Susan Boyle, UReport
TiVo to Launch Local Commercial Ratings; will provide second-by-second data for programs and ads, service will roll out in as many as 10 markets, depending on client demand. (MediaWeek)
Susan Boyle: Approaching 100 Million Views in Total; Visible Measures reports that there are 650 video placements of the British singing sensation online including the original performance, interviews, fan responses and more. (emailed release)
MySpace and FOX News Launch UReport; new section on the social network will give users the chance to share citizen journalism. (MySpace)
Metacafe Redesign Goes Pro; following YouTube, the video site create hubs around movie trailers, music videos and sports highlights. (paidContent)
Accenture Study: Consumers Willing to Pay for Programming; global survey found that 49 percent of respondents were willing to pony up for digital-service programming, and an unlimited subscription model was preferable to pay per episode. (The Hollywood Reporter)
Open Box Introduces SesameVault 2.0; platform allows businesses to publish video across web and mobile browsers. (release)
Don Henley in a Tiff Over Republican Candidate’s YouTube Vids; the Eagle filed a lawsuit over Senate candidate Charles DeVore’s use of “The Boys of Summer” and “All She Wants to Do Is Dance” in campaign videos. (CNET)
Metacafe Chops Producer Payments
Metacafe has changed the payment conditions of its Producer Rewards program, lowering the the amount paid to video creators by more than half. According to a post on Metacafe’s blog today, under the new terms, producers accepted into the program will earn $2 for every 1,000 views. Previously, producers were paid $5 for every 1,000 views.
Additionally, Metacafe now explicitly excludes views from outside the U.S. from counting toward those producer rewards. So producers will only get that two bucks when 1,000 views from within the U.S. are reached. These new payment terms start Nov. 1 and will affect both new and existing program participants.
Echoing (almost the exactly) the words on the blog post, Michelle Cox, Metacafe’s communication director, told me in a phone interview, “The change is all about better aligning the program costs with our revenues. We are continuing to make sure that we are running the business in a prudent fashion.” Cox also said that Metacafe had been subsidizing the Producer Reward program quite heavily up until this change.
Metacafe Launches Film Fest
Video sharing site Metacafe is partnering with Microcinema to launch the MetaFest online-offline film festival. Interested filmmakers can submit their works (ten minutes or less) through Metacafe between now and September 10, 2008.
The grand prize winner will receive $5,000 cash, and there will be a $2,000 cash prize for the “short-short” winner with the best film three minutes or less. Select films will be featured online at Metacafe for six months as well as be a part of the live, offline component with theatrical screenings in San Francisco as well as 60 to 80 other locations across the U.S. and Europe.
Online TV service Babelgum recently concluded its online film fest and announced its winners at Cannes.
NTV Moneymaker: What Would You Do for a Klondike Bar?
User-generated advertising contests are a dime a dozen these day, but this one caught our eye for having an especially pricey grand prize: $100,000 and a private consultation with the online video gods of The Lonely Island and Saturday Night Live (Andy Samberg, Akiva Schaffer and Jorma Taccone). The requirements? Make a silly 15-90 second video about what you’d do for a Klondike Bar.
The contest is being put on by Klondike, and has a final deadline of July 31. Yadda yadda you waive all your rights if you enter. They’re also giving away $25,000 for watching and rating videos. Basically, these people are throwing cash around — might be worth a look.
The Lonely Island guys — who are also helping judge the contest — created a example to get you inspired:
The Phone Call – More amazing videos are a click away
NTV Moneymaker is an irregular feature in which we showcase a way to make a living with your video skills.
Metacafe Founders Cash Out
The Metacafe founders, who were no longer involved in day-to-day operations of the company, have reportedly cashed out their shares in the company, each taking home a $2.5 million payday. This information comes from the Israeli paper TheMarker, as written up by TechCrunch.
Co-founders Arik Czerniak and Ofer Adler each reportedly held a fully vested 2.5 percent of Metacafe, which was valued at $50 million for the purposes of the transaction. They are no longer involved with the company.
Even at the time, in December of 2006, it seemed like a rumored tentative offer from Yahoo (we had heard anywhere from $200 to $700 million) was the best Metacafe was going to get. But the company held out, and acquisition talks fell apart.
Vid-Biz: How-To, Hollywood, Marvel
Some How-To Videos are Making Money; instructional videos on stuff like turning a flashlight into a laser earned Kip Kedersha $102,000 from Metacafe last year. (The New York Times)
Hollywood Divided Over Net Neutrality; WGA president testifies before Congress to keep the Internet open, but studios want broadband providers to fight piracy. (Variety)
Marvel Comics Launches Global Digital Media Group; former Sony exec Ira Rubenstein to head up the group; will look for online opportunities in animation and video. (paidContent)
Next New Networks to Use Collarity; new media network will employ the company’s behavioral user-tracking and content services. (MediaPost)
Broadband Enterprises Taps ScanScout; ScanScout will be the video network’s exclusive in-stream video ad provider. (release)
To Frak or Not to Frak; a look at how TV networks are dropping a new kind of f-bomb. (TVWeek)
60Frames and The Kids in the Hall Team Up For New Short; “Carbangers” reunites the original cast for their first taped sketch in six years. (60Frames) (NSFW)
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