The CW Adds Mobile Video; wap.cwtv.com to offer clips and full episodes of shows like America’s Next Top Model and Gossip Girl (which are broken up into clips). (AdWeek)

Product Placement Left Out of Ad Estimates; brand integration and host mentions are an important part of funding online video projects, but that money isn’t included in research stats, underestimating the size of the web video economy. (TVWeek)

Web Video: Easy to Produce, Hard to Find Success; The New York Times looks at the hits, misses and challenges of creating content for the web. (The New York Times)

Philips Demos Net TV; television set has an IPTV chip to deliver web video from select partners into living rooms. (paidContent)

Kyte.tv Unveils New Ad, Player Features; mobile vid-casting service offers overlay and customizable splash ads, as well as channel changer and load performance updates. (Kyte Blog)

MovieMobz Mobilizes Film Fans; Brazilian mobile social network creates “Cinema on Demand,” letting voters choose which films will be shown at arthouse theaters. (Variety)

RapOuts Raises $1.44 Million; Series A round for the San Francisco-based online video marketing company. (PEHub)

Droplet isn’t a new company, but it says it has a new way to improve the mobile video experience. The Menlo Park, Calif.-based company says it has developed an all-software solution that can handle both capturing and playback of video on a mobile device, as well as move it through the network. The result, according to Droplet President and CEO John D. Ralston, is that recorded videos will be bigger in size, better in quality, and Droplet will enable two-way video communication on just about any phone with video capabilities.

Ralston stopped by the NTV HQ to explain a little more and show us a demo:

The software approach supposedly saves battery life by moving the encoding/decoding off of the chip, though Droplet wouldn’t give us any hard numbers, saying that it depended on the frame size, rate, and length of the video.

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Sure, we were a little crestfallen this week when Apple didn’t announce a video camera in iPhone 2.0. But who needs one when the industrious folks at Flixwagon just rigged up the current iPhone for live video broadcasting? Here’s the maiden footage:

It’s an unlocked iPhone, so it’s not something you can rush out and use right now, but the Flixwagon crew is hoping this proof-in-the-pudding will become more official once they get their hands on the SDK. You can check out more examples at the iPhone section of Flixwagon.

Update: Want to join the Flixwagon alpha? We’ve got your hook up. Just email newteevee@flixwagon.com and tell them what phone you have. Once Flixwagon supports that model you’ll get an invite to open an account.